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Village Hotels partners with UpsellGuru to drive more Revenue
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Village Hotels has launched in partnership with UpsellGuru a new upsell strategy to drive more revenue to their 28 properties across the UK.
Village Hotels are offering their guests the chance to submit a bid based on the amount they are willing to spend on an upgrade to a higher room category.
By using UpsellGuru's post-sale upsell system, hotels guests receive an opportunity to bid on an upgrade a few days prior to their arrival. By upgrading the best offers to their unsold higher room categories, Village Hotels are increasing revenue and average daily rate. As an added benefit, Standard rooms are freed up to re-sell increasing occupancy.
Village Hotels are also using UpsellGuru to sell meal plans to guests, as well as purchase early arrivals and late departures.
“We were looking for a solution to increase our upsell revenue. UpsellGuru makes the difference to Village, as they let the guest decide what an upgrade is worth for them. The quantity and quality of offers coming from our guests was beyond expectations” says Rob Paterson, Commercial Director of Village Hotels, “We started UpsellGuru as a trial for one property first but were overwhelmed of the success so that we decided to use the system for the entire brand.”
The whole upgrading process works automatically as UpsellGuru is linked to the hotels' Property Management System, meaning the reservation department only needs to accept or deny incoming bids.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
