Hilton Daytona Beach Oceanfront Resort Introduces McCoys Rum Room

Food and beverage outlets continue to evolve through hotel's $25 million renovation

. July 03, 2017

DAYTONA BEACH, FL. July 3, 2017 - As part of its $25 million renovation, Hilton Daytona Beach Oceanfront Resort will unveil McCoys Rum Room on July 1. Replacing Clocktower Lounge in the hotel's south tower lobby, the reinvented venue incorporates inviting lounge areas with warm, plush seating, cafe tables and a large U-shaped bar in a space with sophisticated beach-inspired decor and a stage for live entertainment.

The venue's name and concept draws inspiration from the story of the original rum runner, Bill McCoy, an early 1900s Holly Hill, Fla. resident and sea captain who came to be known as The Real McCoy and inspired The Real McCoy® line of artisan craft rums. During the Prohibition era, he was the first person to load a boat with rum from the Caribbean and deliver it along the Florida coast, becoming famous for always providing a high-quality and unadulterated product.

To pay homage to the rum-running pioneer, McCoys Rum Room features a rum-centric concept with a mid-century modern vibe and Caribbean-inspired accents and furniture. The venue carries The Real McCoy® suite of three, five and 12-year-aged rums and offers the largest selection of rum in Volusia County. McCoys Rum Room serves wine, beer, small plates and signature cocktails, including the Daytona Beach Delight, Copacabana Mule, Watermelon Crush and Caribbean Sidecar.

“We are continuing to enhance our food and beverage offerings for guests through the overall $25 million property renovation,” said Ruwan Silva, the resort's director of food and beverage. “McCoys Rum Room is the second venue we've updated as part of our rebranding efforts, and its upscale atmosphere and centralized lobby location make it the perfect setting for guests to gather before a night out or unwind after pushing the pace all day.”

The reveal of McCoys Rum Room at Hilton Daytona Beach Oceanfront Resort follows the May opening of The Blind Turtle, the new outdoor bar that culminated renovations to the hotel's expansive pool areas.

In addition to McCoys Rum Room and The Blind Turtle, Legends Sports Bar will close out the hotel's series of food and beverage enhancements, with a new concept to be revealed later this summer.

For more information on the seven dining options located within Hilton Daytona Beach Oceanfront Resort, visit DaytonaHilton.com/Dining.

About Hilton Daytona Beach Oceanfront Resort:

Located in the heart of Daytona Beach and steps away from the city's best oceanside shopping and visitor attractions, Hilton Daytona Beach Oceanfront Resort is a family-oriented and pet-friendly property offering world-class amenities on Florida's famed Atlantic coastline. The hotel is home to 744 rooms, including 32 suites and 30 beachfront cabana suites, as well as two resort-style pools, beachside cabanas, a spa, gift shop, fitness center, seasonal events, kid-friendly activities and several premiere restaurant and bar venues for every taste. In addition, Hilton Daytona Beach Oceanfront Resort offers more than 60,000 square feet of flexible indoor and outdoor space for meetings, weddings and other special events. For more information, visit DaytonaHilton.com or call 386-254-8200.

Media Contact:

Tambry Slavich
T: 504-962-3711
E: treed@z-comm.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2021...

Revenue Management: Monetizing All Offerings

Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.