The Hollywood Roosevelt Appoints Kendall Viola as Director of Sales

. July 26, 2017

LOS ANGELES, CA. July 26, 2017 - Journal Hotels announced today the appointment of Kendall Viola to director of sales at The Hollywood Roosevelt. In this role Viola will be responsible for the leadership of all sales initiatives to drive revenue at the iconic hotel as it celebrates its 90th anniversary this year, developing strategic new business opportunities and creating customized solutions for guest and group needs.

“Kendall has a wealth of experience in hospitality and we feel very fortunate to have her join us at this exciting time for the hotel,” said Don A. Jacinto, managing director of The Hollywood Roosevelt. “Since it opened in 1927, The Hollywood Roosevelt has been the cornerstone of Hollywood and played an important role in the evolution of Los Angeles. Kendall's extensive background results-oriented approach that goes beyond the bottom-line will further that commitment."

Viola comes to The Hollywood Roosevelt with more than ten years of hospitality sales and marketing experience. Prior joining The Hollywood Roosevelt, Viola served as director of sales and marketing for Dream Hollywood, where she lead and executed all pre-opening sales and marketing initiatives for the first west coast outpost of the Dream Hotel Group.

Previously, Viola served as director of sales and marketing at the flagship Hotel Indigo Lower East Side in New York City leading the property to accolades including ‘World's Leading Boutique Hotel' and World's Leading New Hotel in Sales, Marketing and PR' at the annual World Travel Awards. Viola's hospitality career also includes various positions at top international luxury brands including InterContinental Hotels Group, Thompson Hotels and The Ritz-Carlton Hotel Company.

Viola graduated from Johnson & Wales University with a Bachelor of Arts in Entertainment Event Management and concentration in Hotel Management.

For more information about The Hollywood Roosevelt please call 323-856-1970 or visit

About The Hollywood Roosevelt

Celebrating its 90th anniversary in 2017, The Hollywood Roosevelt Hotel has built a legendary reputation on history and fame in just under a century. Its rich history began in 1929 when the hotel hosted the inaugural Academy Awards, and over its almost 100 years it has welcomed illustrious icons through its doors, from Clark Gable, Shirley Temple, Charlie Chaplin and Marilyn Monroe who resided there, to Prince and Angelina Jolie. Today, the hotel is still buzzing with industry executives and talent, and stands as a landmark attraction and popular destination for locals and tourists from around the world. Following a recent $25 million renovation to its guest rooms and suites, the hotel offers a variety of accommodations ranging from poolside cabanas to Tower Rooms with stunning views of the city and Hollywood Hills. The hotel's heated outdoor swimming pool provides guests the only locale in the world where they can swim in a million dollar work of art painted by acclaimed artist David Hockney.

Bryan Hansen

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in August 2018...

Food & Beverage: Millennials Rule

The Millennial Generation has surpassed the Baby Boomers to become the largest living generation in America, and their tastes and preferences are being reflected in the Food & Beverage industry. In general, Millennials insist on more natural, healthier, less-processed food and beverage sources, and in part, this inspired the farm-to-table movement. However, now the trend is becoming even more pronounced and hyper-local. Millennials no longer simply want to know their food is farm-to-table, they want to know which farm, and where it's located relative to the community. As a result, hotel F&B directors are redesigning entire menus to feature area brewers, wineries, and family farms. Not only is this a proven way to satisfy Millennial tastes but it also opens the door for hotel guests to enjoy immersive experiences such as tours and excursions to local farms and breweries. Also, thanks in no small part to Millennials, coffee consumption is at an all-time high. In response, F&B directors are creating innovative ways to enhance the coffee experience for guests. Nitro-brewed coffee, cold brew, lattes on draft, and the introduction of unique milk options are part of this trend, as are locally sourced coffee beans where available. Millennial influences can also be found in the Craft and Artisan Cocktail movement where the same preferences for locally sourced and high-quality ingredients apply. One leading hotel even offers a drink menu featuring liquors infused with herbs recommended by experts for their health and well-being benefits. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.