Shinola and Bedrock Partner to Create the First Shinola Hotel

Downtown Detroit on Woodward Ave chosen as first location for new lifestyle hotel concept

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USA, Detroit, Michigan. March 07, 2018

Shinola and Detroit-based real estate company Bedrock today announced plans for the first Shinola Hotel, which will be located at 1400 Woodward Avenue in downtown Detroit. The boutique hotel is a new lifestyle concept created in partnership between these two Detroit-based companies. Anticipated to open in Fall 2018, the hotel will combine the best of both brands - Shinola's high-quality, American built craftsmanship and Bedrock's development and urban revitalization expertise.

The 130+ room hotel will feature Detroit-inspired design from the renowned Gachot Studios, coupled with an innovative food and beverage program from New York-based NoHo Hospitality Group, known for opening top restaurants, hotels, live music venues, and major sports arenas around the country. Detroit-based Kraemer Design Group is the architect of record for the project.

“We are excited about this venture because it presents a challenging creative exercise to create a boutique hotel concept that Detroit will be proud of. We've assembled best-in-class talent that will result in an experience which reflects the philosophy of the Shinola brand.” said Tom Kartsotis, Founder, Shinola. “We are partnering with industry experts like Gachot Studios for interior design and help with real estate development, as well as NoHo Hospitality to guide the food and beverage programming. Josh Pickard, one of the NoHo Hospitality partners, grew up in Detroit so it all felt very organic.”

As downtown Detroit continues to attract more visitors than ever before, the demand for hotel rooms is at an all-time high. Shinola and Bedrock are coming together to deliver a thoughtfully curated hospitality experience, specially designed for their hometown. The idea is to make a living room business travelers, tourists and even residents can all enjoy.

“While Detroit has seen the launch of new hotels over the last few years, we still see a gap in the boutique hotel market,” said Dan Mullen, Executive Vice President, Bedrock. “The Shinola Hotel will be like nothing else in Detroit and will be strategically located in the now burgeoning shopping district on Woodward Avenue. We know out of town visitors will appreciate the central location and unique experience the hotel will offer, while local Detroiters will want to stop in for a dinner or drink while shopping downtown.”

“A great hotel provides something for everyone, we will create a diverse program to engage guests, and welcome and energize the community,” Christine Gachot, Co-Founder, Gachot Studios. “We look forward to activating the street level and getting people out walking, jumping from one venue to the next and exploring. We hope it will become a destination for those in and outside the city.”

About Shinola

Founded in 2011, Shinola was conceived with the belief that products should be well made and built to last. As makers of modern watches, bicycles, journals and leather goods, Shinola stands for skill at scale, the preservation of craft and the beauty of industry.

About Bedrock

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, leasing, financing, developing and managing commercial and residential space. Since its founding in 2011, Bedrock has located more than 160 office and retail tenants to Detroit's technology-centric downtown. In addition, Bedrock and its affiliates have invested more than $3.5 billion in acquiring, renovating and developing 95+ properties in downtown Detroit and Cleveland totaling more than 15 million square feet. For more information, visit www.bedrockdetroit.com or engage with us on Twitter @BedrockDetroit and Facebook.

About Gachot Studios

New York-based Gachot Studios was founded with collaboration as its core principle. The team brings together diverse skills in real estate development, art direction and interior design to overcome the constraints of physical space and deliver thoughtful, project-specific products and experiences. Merging timeless craft with modern technology, the studio aims to create work with a refined aesthetic and thorough sense of place. Every project is treated as a unique expression rather than the vehicle for a rigid aesthetic. Projects include private residences for Marc Jacobs and Tumblr CEO, David Karp; hospitality venues such as The Smyth Hotel, Little Park restaurant, the Evening Bar, ACME restaurant, Georgie & The Garden Bar restaurant, Royal Palms Shuffleboard Club; as well as residential developments including The Sterling Mason with Taconic Investment Partners and The Shephard with Naftali Group.  For more information visit gachotstudios.com.

About NoHo Hospitality Group

Since first partnering in 2009, chef Andrew Carmellini, Josh Pickard and Luke Ostrom have opened a dynamic and national portfolio of restaurants and culinary services at preeminent hotels, live music venues and major metropolitan sports arenas and airports including Locanda Verde, The Dutch, Joe's Pub and The Library at The Public, Lafayette, Bar Primi, Little Park, Evening Bar and The William Vale. Known for delivering quality experiences and pertinent culinary culture, each place is a distinctly owned, handcrafted labor of love. Their commitment to the group's mission has resulted in widespread critical acclaim, countless “Best of” lists, a Michelin star, nominations from the James Beard Foundation and two coveted James Beard Foundation awards. To learn more, please visit nhgnyc.com or AndrewCarmellini.com