Le M'eridien Partners with LRA

To Achieve a More Consistent Global Brand Experience

. October 14, 2008

LONDON, UK / HORSHAM, PA, September 20, 2006. Le M'eridien, the global hotel brand with a European-French heritage and more than 120 properties worldwide, has selected LRA Worldwide, Inc., to design and administer a program that ensures a consistent delivery of the Le M'eridien brand on a global basis. A joint Le M'eridien - LRA team developed the customized site inspection protocol and LRA consultants are currently rolling it out to the entire portfolio for the 3rd and 4th Quarter of 2006.

Le M'eridien brand was acquired by Starwood Hotels & Resorts Worldwide, Inc. in November of 2005. LRA has partnered with Starwood since 1999, and currently provides the brand assurance programs for W Hotels, Westin, Sheraton, Four Points by Sheraton and The Luxury Collection. Le M'eridien is now the sixth Starwood brand to partner with LRA.

"LRA was a natural choice for Le M'eridien," explained Eva Ziegler, Senior Vice President of Le M'eridien brand. "LRA's extensive experience with Starwood and its industry-leading approach provide us with the confidence that the Le M'eridien brand experience will be delivered consistently and flawlessly through our associates around the world."

LRA is uniquely equipped to run the Starwood program, as its QA practice is but one part of its integrated Customer Experience Management consulting offering. With many clients, LRA bundles its quality assurance services with a standards review and writing process, the design and development of related training programs, and rigorous "voice of customer" and employee engagement research. In this way, LRA helps clients "operationalize the brand" - turn brand promise and customer strategy into operational reality.

"It is very gratifying that Le M'eridien and Starwood have opted to expand our relationship," said John Roberto, Executive Vice President of LRA and director of the firm's Quality Assurance practice. "Starwood leadership recognizes that our services go well beyond a typical 'mystery shop;' our professional consultants are trained to focus on the brand, first and foremost, which aligns LRA's capabilities nicely with Starwood's corporate goals."

In addition to the multiple engagements with Starwood, LRA provides customized quality assurance, brand compliance, inspection, audit and mystery shopping programs to a number of leading brands in lodging, hospitality, sports, entertainment and leisure, both internationally and domestically.

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