Playa Hotels & Resorts Promotes Howard Tanenbaum to Senior Vice President of Sales

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USA, Fort Lauderdale, Florida. May 21, 2018

Playa Hotels & Resorts (NASDAQ:
PLYA, “Playa”), the leading owner and operator of all-inclusive resorts
in Mexico and the Caribbean, is pleased to announce the recent
promotion of Howard Tanenbaum to Senior Vice President of
Sales. Tanenbaum assumes the position during a period of rapid growth
for Playa Hotels & Resorts.

In his new role, Tanenbaum will continue to play an essential part
in building and expanding Playa's global sales divisions. In addition to
leisure travel and the meetings & incentive business, he will
also oversee all sales efforts for Playa's Hyatt Zilara and Hyatt Ziva
Resorts, Panama Jack Resorts in Cancun & Playa del Carmen, the Royal
in Playa del Carmen, and the Sanctuary in the Dominican Republic.

“It's a pleasure to recognize Howard's contributions to Playa Hotels
& Resorts as we further consolidate the luxury all-inclusive
market,” said Playa Hotels & Resorts Executive Vice President &
Chief Marketing Officer Kevin Froemming. “Howard's ability to lead and
develop the sales organization and implement key strategies has led to
noteworthy results and achievements for Playa Hotels & Resorts.”