Hotel Equities Names Industry Veteran, Cesar Wurm, VP of Sales and Marketing
Atlanta-based Hotel Equities (HE) elevates their sales and marketing division with the appointment of industry veteran Cesar Wurm as
VP of Sales and Marketing. In his new role, Cesar will lead HE's
enterprise-wide strategic sales effort while supporting the regional
sales team and driving best-in-class performance results. The
award-winning hotel ownership and management company continues to
elevate talent and focus on driving results for key stakeholders. Last
month, the firm announced the addition of two regional directors of
sales and plans for two additional regional offices to support their
expanding portfolio of hotels.
“Cesar's servant leadership style and his holistic approach to driving performance results gives us a competitive advantage,” said Drew Salapka, SVP of Sales and Revenue Generation for Hotel Equities. “Cesar's
vast sales experience in different market segments and property types,
from luxury to extended-stay hotels, provides an immediate value-add for
our owners.”
Cesar was previously Director of New Hotel Openings for
InterContinental Hotels Group. He began his career in Brig, Switzerland,
as an assistant resident manager, and later came to the U.S., advancing
from intern to several leadership positions with Crestline Hotels &
Resorts, Starwood and most recently as VP of Sales at Trust
Hospitality. His departments achieved back-to-back records for sales and
revenue in his previous roles, establishing himself as a market
positioning expert through strategy, leadership and deep industry
relationships.
“Hotel Equities is an extraordinary company and I'm honored to join their dynamic team,” said Cesar. “I
look forward to contributing to the company's continued growth by
producing high-performing hotels and delivering optimal results for our
partner stakeholders.”
Cesar's accolades include 2014 Best-in-Class Associate Satisfaction Survey (Starwood), 2012 winner of the North America Division Cross-Over Contest (Starwood), 2010 Top Booking Team of North America Division (Starwood) and 2008 honoree for the Stars of the Lodging Industry by the Georgia Hotel & Lodging Association.
Cesar graduated from Washington State University and Cesar Ritz College in Brig, Switzerland (B.A. and a Swiss Higher Diploma under an accelerated program).
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
