Thompson Chicago Welcomes Kyle Martin as Director of Sales and Marketing

USA, Chicago, Illinois. November 08, 2018

Thompson Chicago, the city's top luxury hotel located in the Gold Coast, is pleased to announce the appointment of Kyle Martin as director of sales and marketing.

Never underestimate the importance of making a great first impression. It's a lesson not lost on Kyle Martin, who, while working at his first post-college job at a car-rental company, so impressed one of his regular customers she recommended him for a job at the hotel at which she worked. That was more than 12 years ago and Martin has been in the hotel industry ever since, focusing on group and corporate travel sales and building first-rate client relationships. In September 2018, he became director of sales and marketing at Two Roads Hospitality's Thompson Chicago, the city's top luxury hotel located in the Gold Coast.

Martin's hospitality industry experience began in limited service hotels with First Hospitality Group, where he quickly advanced from sales manager to director of sales. A desire to work at a lifestyle branded opportunity led him to W Hotels of Chicago in 2012, where he became complex business travel sales manager for both of the hotel's Chicago properties. In 2015, he joined the Wit Hotel Chicago as director of business and leisure travel sales and later as managing director of sales where he led the business travel and group sales efforts of the hotel.

With his new position, Martin is looking forward to working with a brand he's admired for many years. “Whenever I've visited, I've always enjoyed the look of Thompson Chicago—from the eclectic art collection throughout to the way the lobby's open staircase invites you to explore the second floor. Thompson Chicago was designed to feel like you're entering someone's home,” he says. “I'm excited to call it my home now, too.”

Adds Thompson Chicago General Manager Onal Kucuk, “Kyle's extensive lifestyle and market experience combined with his dynamic approach towards leading our sales and marketing efforts will be instrumental to strengthen Thompson Chicago's position in the market.”

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.