Sheraton Suites Philadelphia Airport Welcomes Jackie King as Director of Sales & Marketing

USA, Philadelphia, Pennsylvania. December 06, 2018

The Sheraton Suites Philadelphia Airport and Crescent Hotels & Resorts are proud to announce the hire of Jackie King as the property's Director of Sales & Marketing.

King joins the full service hotel with over 20 years of experience in the hospitality industry including serving as Director of Sales and Marketing for Intercontinental Hotel Group (IHG) where she was recognized as both Rookie Sales Manager of the Year and Director of Sales of the Year. Her career has also given her experience in revenue strategy, branding and luxury hospitality in the Philadelphiamarket. 

"I am extremely excited to join a team with such an outstanding reputation within Philadelphia," said Jackie King. "I am looking forward to nurturing relationships with delivering exceptional, authentic experience to guests, as this is key to creating a great hotel that guests will love."

In her new role, King will handle all marketing and public relations efforts for the Sheraton Suites Philadelphia Airport. Additionally, she will oversee group and leisure sales while developing business strategies that drive growth, increase revenue and exceed goals.

Sheraton Suites Philadelphia Airport is a newly renovated 251-room property located just one mile from Philadelphia International Airport (PHL). 

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.