JW Marriott San Antonio Hill Country Resort & Spa Welcomes Four New Executive Team Members

USA, San Antonio, Texas. January 09, 2019

JW Marriott San Antonio Hill Country Resort & Spa welcomes five new executives:

Brian Morris Director of Sales and Marketing Brian Morris, formerly Complex Director of Sales & Marketing of Sheraton & Westin Kansas City at Crown Center, is a hospitality veteran who has spent 25-years with Hyatt Hotels in seven locations such as Kansas, California, Hawaii, Washington, Arizona and Missouri. Morris began his career in Food and Beverage and Room Operations before being promoted to Sales and Marketing. Brian brings to the resort 12 years of experience in driving revenues, budgeting and forecasting, trend analysis, hotel re-positioning, product marketing and more. Brian was recently the elected 2017 Property Sales Leader of the Year for the Northern Mid America Region / Sheraton & Westin Kansas City at Crown Center.

Jaclyn Beaudreau Cummings Director of Resort Experience Jaclyn Beaudreau Cummings is the new Director of Resort Experiences. Jaclyn has an M.B.A with an emphasis in Global Management and a Bachelor of Science in Hotel and Restaurant Management. The Director of Resort Experience functions as the strategic business executive for the property's Resort Experience operations. The director provides departmental guidance for all resort operations, including overseeing the 30-room Lantana Spa, the 9-acre River Bluff Water Experience and all guest activities at the JW Marriott San Antonio Hill Country Resort & Spa.

Jadan Sheive Director of Food & Beverage Jadan Sheive is being promoted from his current role as a Dual Property Director of Food & Beverage at the San Antonio Marriott Rivercenter and Marriott Riverwalk to the Director of Food & Beverage at JW Marriott San Antonio Hill Country Resort & Spa. Jadan has served as an Executive Chef at JW Marriott Grande Lakes, Executive Chef at JW Marriott Desert Ridge Resort & Spa, Chef de Cuisine at JW Marriott Beijing and Banquet Chef at JW Marriott Desert Springs Resort & Spa.

Brian Sundeen Executive Chef We are excited to welcome Brian Sundeen as new Executive Chef at JW Marriott San Antonio Hill Country Resort & Spa. He transferred from The Ritz-Carlton, Laguna Niguel, where he was the Executive Chef. Brian is a graduate of the world-renowned French Pastry School in Chicago and a Culinary Program from the Orange County School of Culinary Arts. A southern California native, Chef Sundeen is known for his signature pastries and desserts, as well as the annual Gingerbread display that he designs and creates for the holiday season. He has a passion for using fresh, local ingredients and sustainable products.

Shane Kelly Director of Spa Shane is joining Marriott from the Four Seasons Hotel in Chicago where he was the Director of Spa Operations. Prior to Chicago, Shane was the Director of Spa for the Four Seasons Resort Costa Rica at Peninsula Papagayo; Director of Spa Operations for the Grand Hyatt Kauai Resort and Spa and Spa Director for the Four Seasons Hotel Las Vegas. Shane obtained his B.A. in Business Administration with an emphasis in International Business from Ashford University and has been in the hospitality industry for 24 years. He has a passion for cultural endeavors and enjoys traveling with his wife, daughter and son.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.