Choice Hotels Appoints Douglas Lisi as Vice President of Revenue Management

USA, Rockville, Maryland. February 06, 2019

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, announced Douglas Lisi has joined the company as vice president of revenue management.

In this role, Lisi will lead the company's revenue management organization and functions, including trend analysis, forecasting, and price optimization, to help Choice franchisees maximize gross room revenue (GRR), manage their inventory, and increase profitability. In addition to managing Choice's proprietary revenue management tools, including SmartRates, he will also focus on growing the company's corporate and group business travel and work cross functionally to develop and implement strategies supporting continued growth across all of Choice's hotel brands.

Lisi has nearly 20 years of experience in the hospitality industry and joins Choice Hotels from Hilton Worldwide, where he held leadership roles in finance, strategy and marketing; recently leading the company's media strategy as vice president of media and marketing performance. Earlier in his career, he held various finance-related positions at Marriott International and Compass Group USA, a leading foodservice support company.

Lisi earned bachelor's degrees in hospitality management and mathematics from Boston University and holds a master's degree in business administration from Georgetown University. He currently serves as a member of the Georgetown University faculty as an adjunct professor for hospitality sales and marketing. Lisi will be based out of Choice's Rockville, Md., headquarters.

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Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.