Owned by Leadon Investments, Delta Hotels Saskatoon Downtown Undergoes Transformation and Rebranding

Canada, Saskatoon, Saskatchewan. February 07, 2019

Marriott International, Inc. today announced the rebranding and opening of the Delta Hotels Saskatoon Downtown. The reimagined property will deliver an upscale choice to the seasoned traveler. The 291-room hotel located at 405 20th Street East, is owned by Leadon Investments and managed by Marriott International, Inc.

The 18-story Delta Hotels Saskatoon Downtown offers an indoor swimming pool and whirlpool spa, a full-service fitness center, complimentary Wi-Fi, and a large heated underground parking garage. The full-service hotel also provides 13 meeting rooms with a combined 20,881 square feet of functional space to accommodate 1,000 people, as well as Aroma RestoBar open for breakfast, lunch and dinner.

The largest hotel in Saskatoon showcases a prairie landscape with captivating views of downtown as well as the South Saskatchewan River. Situated within walking distance to numerous shopping, dining and entertainment options, as well as many local businesses, the Delta Hotels Saskatoon Downtown offers guests convenient access to Remai Modern, River Landing, Midtown Plaza, the Saskatoon John G. Diefenbaker International Airport, and Broadway - home of the trendiest restaurants and shops in Saskatoon.

The Delta Hotels Saskatoon Downtown guest rooms and suites feature spacious floor plans with ultra-comfortable beds, premium bedding and towels, upgraded showers, luxurious bath amenities and workspaces designed to keep you focused.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.