Accor Expands in the Americas With Planned 2021 Opening of SO/ Los Cabos Hotel & Residences

France, Paris. March 20, 2019

Accor announced the continued expansion of its luxury portfolio in the North and Central American region with the introduction of the vibrant and playful SO/ Hotels & Resorts luxury brand in Los Cabos, Mexico. Slated to open at the end of 2021, SO/ Los Cabos Hotel & Residences will be an exciting, fashionable and luxurious new beachfront hotel and residential address located on the renowned Baja California Peninsula on the Pacific Coast of Mexico.

The first SO/ property in Mexico, and the second in the region, the avant-garde hotel & residences will boast stylish interiors and decor combined with exceptionable signature services, lively social events, entertainment and unique experiences in a prime setting on the outskirts of San Jose del Cabo, an area well known for dramatic desert scenery and majestic ocean views.

"We are proud to expand SO/ Hotels & Resorts in our region and bring our unconventional and exclusive luxury lifestyle brand to Mexico," said Chris Cahill, Deputy Chief Executive Officer, Accor. "SO/ Los Cabos Hotel & Residences will introduce an incredibly bold and exhilarating energy to the Baja California Peninsula, blending the brand's audacious luxury and services with the heart and soul of the destination. The property will most certainly become an exciting addition to Los Cabos, appealing to chic international luxury travelers and stylish locals."

Daring design is at the heart of the brand, and like all other SO/ properties around the world, SO/ Los Cabos Hotel & Residences will be brought to life by a celebrated fashion designer that will lend their artistic vision to the property. Ideally situated on 7.5 acres of pristine beachfront, the property will be a glamorous and vibrant sanctuary comprised of 200 chic hotel guest rooms and 36 luxury residences with sweeping beach and ocean vistas.

SO/ Los Cabos Hotel & Residences will offer an impressive rooftop experience, including two modern restaurants that will serve innovative Mexican gastronomy; a trendy lounge with outstanding ocean views, surrounded by five swimming pools; and striking outdoor event spaces with floor-to-ceiling glass windows. The hotel will also feature 7,500 square-feet of flexible indoor and outdoor function space; a SO/ SPA offering bespoke treatments inspired by Mexican beauty rituals; access to an 18-hole Nicklaus Design golf course adjacent to the property; and a SO/ FIT fitness center including a striking glass-bottom pool. 

With fashionable properties located in select high-energy and dynamic destinations worldwide, SO/ Hotels & Resorts is one of the fastest growing lifestyle brands in Accor's luxury portfolio. In addition to the upcoming openings of SO/ Havana Paseo del Prado in Havana, Cuba (2020) and SO/ Los Cabos Hotel & Residences (2021) in the North & Central American region, the brand will soon unveil hotels in dynamic and desirable locations worldwide including Kuala Lumpur (2020), Samui (2020) and Jakarta (2021.) These additions will expand an eclectic SO/ portfolio which already includes two stunning properties in Thailand, SO/ Bangkok & SO/ Hua Hin,as well as SO/ Mauritius, SO/ Singapore and recently opened properties including SO/ Berlin Das Stue, SO/ Vienna and SO/ St. Petersburg. 

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.