Best Western® Hotels & Resorts Celebrates Groundbreaking of Vib® Hotel in Orlando, Florida

USA, Phoenix, Arizona. April 09, 2019

In a groundbreaking ceremony held Tuesday, March 12, Best Western Hotels & Resorts celebrated the arrival of its upscale boutique hotel brand - Vīb - in Orlando, Florida. A perfect reflection of what Best Western offers today's travelers with a stylish design and focus on convenience and technology, Vīb Orlando will bring a fresh look and comfortable amenities to the heart of Central Florida's most popular tourism destination.

"We are excited to celebrate the groundbreaking of our innovative and sophisticated Vīb brand in Orlando," said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. "In a booming hospitality market, Vīb will give families and business travelers visiting Central Florida a new upscale option that breaks the cookie-cutter hotel mold and caters to today's contemporary and connected lifestyle."

The 118-room Vīb Orlando will feature a combination of modern design and affordable style, with social engagement at the center of the experience. The hotel will feature a stunning rooftop pool, juice bar, a grab-n-go retail store and more. With a focus on convenience and the technology that appeals to young professionals and families, the hotel will have zones for work and play stocked with amenities including ample USB and power ports and gaming stations. The hotel lobby will also be home to an upscale bar featuring fruit-infused signature cocktails.

"We are thrilled to begin construction on Vīb Orlando," said Shakeel Syed, the hotel's Owner. "This is a great opportunity to bring today's Best Western to the Orlando hospitality scene, and we look forward to welcoming guests from around the world at our innovative new hotel."

Located at 6805 Visitors Circle, the hotel will be an optimal spot for travelers looking to explore the area, near popular attractions like ICON Orlando, where guests can get a birds-eye view of the surrounding area, and less than three miles from Universal Studios Florida. Located just off International Drive, Vīb Orlando will also be just a short walk from shopping centers, restaurants and entertainment, while being conveniently situated less than 30 minutes from Orlando International Airport.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.