Best Western® Hotels & Resorts Celebrates Groundbreaking of Vib® Hotel in Orlando, Florida

USA, Phoenix, Arizona. April 09, 2019

In a groundbreaking ceremony held Tuesday, March 12, Best Western Hotels & Resorts celebrated the arrival of its upscale boutique hotel brand - Vīb - in Orlando, Florida. A perfect reflection of what Best Western offers today's travelers with a stylish design and focus on convenience and technology, Vīb Orlando will bring a fresh look and comfortable amenities to the heart of Central Florida's most popular tourism destination.

"We are excited to celebrate the groundbreaking of our innovative and sophisticated Vīb brand in Orlando," said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. "In a booming hospitality market, Vīb will give families and business travelers visiting Central Florida a new upscale option that breaks the cookie-cutter hotel mold and caters to today's contemporary and connected lifestyle."

The 118-room Vīb Orlando will feature a combination of modern design and affordable style, with social engagement at the center of the experience. The hotel will feature a stunning rooftop pool, juice bar, a grab-n-go retail store and more. With a focus on convenience and the technology that appeals to young professionals and families, the hotel will have zones for work and play stocked with amenities including ample USB and power ports and gaming stations. The hotel lobby will also be home to an upscale bar featuring fruit-infused signature cocktails.

"We are thrilled to begin construction on Vīb Orlando," said Shakeel Syed, the hotel's Owner. "This is a great opportunity to bring today's Best Western to the Orlando hospitality scene, and we look forward to welcoming guests from around the world at our innovative new hotel."

Located at 6805 Visitors Circle, the hotel will be an optimal spot for travelers looking to explore the area, near popular attractions like ICON Orlando, where guests can get a birds-eye view of the surrounding area, and less than three miles from Universal Studios Florida. Located just off International Drive, Vīb Orlando will also be just a short walk from shopping centers, restaurants and entertainment, while being conveniently situated less than 30 minutes from Orlando International Airport.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.