The Allison Inn & Spa Appoints Director of Sales, Nichole Cooper

USA, Willamette Valley, Oregon. April 25, 2019

Nichole Cooper has joined the award-winning Allison Inn & Spa as Director of Sales. In this role, Cooper will lead all sales and catering team efforts and oversee corporate meetings, social events and wedding initiatives for the Willamette Valley's first and only luxury destination resort which celebrates its 10th anniversary this year.

Nichole returns to The Allison after previously serving as Group Sales & Catering Manager. She brings with her a wealth of experience in the Oregon hospitality space, having worked with various hotels and resorts including Sunriver Resort as well as Marriott and Hilton properties for over 13 years.

"The team is delighted that Nichole has rejoined the Allison family," said Pierre Zreik, Managing Director of The Allison Inn & Spa. "It's an exciting time of growth in the valley and we are confident that Nichole's experience and creativity will help drive continued success for The Allison."

Nichole is an active member of Meeting Professionals International (MPI), serving the local meetings community in numerous board positions. She enjoys experiencing new sights, sounds and tastes of the Pacific Northwest and outdoor activities with her family.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.