HHM Completes Acquisition of DoubleTree by Hilton Hotel Atlanta Airport

USA, Philadelphia, Pennsylvania. May 01, 2019

Philadelphia-based HHM has completed its acquisition of the DoubleTree by Hilton Atlanta Airport, which features 220 guest rooms, 4,500 square feet of updated meeting space, multiple food and beverage outlets, and a fitness center and swimming pool.

The DoubleTree by Hilton Atlanta Airport offers an upscale and chic experience in close proximity to Hartsfield-Jackson Atlanta International Airport, which has hosted more passengers than any other airport across the globe for 20 years running. In addition to airport demand, the hotel is only a few miles from Downtown Atlanta's fast-growing business and travel scene as well as Georgia International Convention Center, Delta World Headquarters, and Porsche's North American Headquarters. The hotel was recently renovated and presents a modern and comfortable experience to corporate and leisure travelers alike.

"The DoubleTree Atlanta marks HHM's first hotel with the DoubleTree brand, further expanding a strong and growing partnership with Hilton, which now includes 27 managed hotels in our portfolio," said David McCaslin, executive vice president. "Further, this acquisition marks continued growth for our investment and operations platform, which now oversees six major airport hotels, including the Westin Dallas Fort Worth Airport and the Sheraton Miami Airport."

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Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.