HHM Completes Acquisition of DoubleTree by Hilton Hotel Atlanta Airport

USA, Philadelphia, Pennsylvania. May 01, 2019

Philadelphia-based HHM has completed its acquisition of the DoubleTree by Hilton Atlanta Airport, which features 220 guest rooms, 4,500 square feet of updated meeting space, multiple food and beverage outlets, and a fitness center and swimming pool.

The DoubleTree by Hilton Atlanta Airport offers an upscale and chic experience in close proximity to Hartsfield-Jackson Atlanta International Airport, which has hosted more passengers than any other airport across the globe for 20 years running. In addition to airport demand, the hotel is only a few miles from Downtown Atlanta's fast-growing business and travel scene as well as Georgia International Convention Center, Delta World Headquarters, and Porsche's North American Headquarters. The hotel was recently renovated and presents a modern and comfortable experience to corporate and leisure travelers alike.

"The DoubleTree Atlanta marks HHM's first hotel with the DoubleTree brand, further expanding a strong and growing partnership with Hilton, which now includes 27 managed hotels in our portfolio," said David McCaslin, executive vice president. "Further, this acquisition marks continued growth for our investment and operations platform, which now oversees six major airport hotels, including the Westin Dallas Fort Worth Airport and the Sheraton Miami Airport."

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.