Hyatt Regency Tamaya Appoints Claudia Wattenberg as General Manager

USA, Santa Ana Pueblo, New Mexico. May 16, 2019

Hyatt Regency Tamaya Resort & Spa, a luxury resort located on the Santa Ana Pueblo, announces Claudia Wattenberg as General Manager. Wattenberg joins the property from the Hyatt Regency Cambridge in Massachusetts.

"I am excited to be a part of the amazing team at Hyatt Regency Tamaya," said Claudia Wattenberg, General Manager of Hyatt Regency Tamaya Resort & Spa. "I look forward to working closely with my resort colleagues, with the Santa Ana Hospitality Corporation Board, and the people of the Santa Ana Pueblo to continue the synergy and positive results for this truly distinctive destination."

With more than 30-years of hotel experience, Claudia began her career with Hyatt Corporation as a front desk agent at the Hyatt Regency Cologne in Germany. Following that role, she moved into a variety of management and leadership roles at the Hyatt Regency San Francisco Airport, Hyatt Regency Maui, and General Manager positions at Hyatt Centric Park City and Hyatt Regency Cambridge. She is originally from Bonn, Germany and is a graduate of the Cornell School of Hospitality.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.