Omni Bedford Springs Resort & Spa Welcomes Dave Nostrand as Director of Sales and Marketing

USA, Bedford, Pennsylvania. July 10, 2019

Omni Bedford Springs Resort & Spa, located in South Pennsylvania's scenic Cumberland Valley, is pleased to announce that Dave Nostrand has been appointed the new director of sales and marketing for the property. In this role, Nostrand will oversee the direction of the sales team, drive revenue streams for the resort, contribute to the group and convention sales strategy and provide executive leadership.

A well-known figure in the hospitality industry, Nostrand joins Omni Bedford Springs Resort & Spa with over 30 years of operations, sales, marketing and leadership experience at all levels of the industry. He most recently was the Director, Full-Service Brand Development for Hilton Worldwide headquarters. In that role he worked closely with the Full Service Brand and the Development teams, providing market analysis, competition assessments, and assessing Sales generation drivers for individual markets. Nostrand has also worked at Marriott International in a variety of marketing and sales positions after receiving a Bachelor of Science degree from the University of New Hampshire Whittemore School of Business and Economics.

"Dave's passion for hospitality, deep knowledge of service and management and commitment to his long standing business and consumer relationships is an invaluable asset to the Omni Bedford Springs Resort & Spa team," said Bill Liedholm, general manager. "His high energy and enthusiasm, coupled with his proven expertise will guide our team in strategic decisions, long term visions and commitment to providing the utmost level of service to guests. We're thrilled to have Dave join the Omni Bedford Springs Resort & Spa family."

Throughout his career, Nostrand has won numerous awards and accolades over the years, and was named one of the top 25 extraordinary minds in the industry, by HSMAI in 2008. Nostrand previously resided in Virginia with his family.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.