The Venetian Macao and The Parisian Macao Will Become InterContinental Alliance Resorts Through IHG and Sands China Partnership

United Kingdom, Denham. July 16, 2019

IHG®, one of the world's leading hotel companies, and Sands China, Ltd. announced today that The Venetian Macao and The Parisian Macao will become InterContinental Alliance Resorts beginning today. In addition, The Londoner Hotel in Macao will join the alliance when it opens in 2020 following the renovation of the current Holiday Inn Macao Cotai Central. IHG and The Venetian Resort Las Vegas also announced the long-term extension of their alliance. The partnership extends through to 2027 at all five properties.

InterContinental Alliance Resorts partners with world-renowned hotel operators in landmark locations to bring luxury resorts to IHG® Rewards Club's more than 100 million enrolled members globally. Alliance resorts enable guests to experience these magnificent destinations while enjoying all the rewards of being an InterContinental guest. The Venetian Resort was the first-ever InterContinental Alliance Resort when the partnership launched in 2010.

Guests across these five luxury properties - which include approximately 13,000 luxury hotel rooms and suites - will be able to earn IHG Rewards Club points and redeem them for stays at more than 5,600 IHG hotels worldwide. IHG Rewards Club Members will also be able to redeem Reward Nights at all five InterContinental Alliance Resorts. IHG Rewards Club is the industry's first hotel loyalty program and strives to bring members more engaging travel experiences, more exceptional benefits and more rewards that really matter.

Jolyon Bulley, Chief Executive Officer, Greater China, IHG commented: "Building on the success of our partnership at The Venetian Resort Las Vegas, we're privileged to be extending the InterContinental Alliance to The Venetian Macao, The Parisian Macao and The Londoner Hotel. We are now able to offer our IHG Rewards Club members from around the world more than 5,000 luxury hotel rooms and suites in Macao, an exciting global destination."

Dr. Wilfred Wong, President of Sands China Ltd., said: "We are delighted to be expanding our strategic alliance with our long-term partner, IHG, not only for our existing portfolio of The Venetian Macao and The Parisian Macao, but also The Londoner Hotel when it opens. This valuable partnership further reinforces our commitment to Macao, and to providing outstanding customer experiences across our properties."

George Markantonis, President and Chief Operating Officer of The Venetian Resort Las Vegas,commented: "IHG has been a valuable partner for us here in Las Vegas and we are thrilled to carry the relationship through to 2027. We are proud to provide IHG Rewards Club members direct access to the Las Vegas Strip and all the beautiful offerings within our resort and the award-winning Sands Expo."

InterContinental Alliance Resorts are aligned with the spirit of the InterContinental Hotels & Resorts brand and complement IHG's expanding luxury portfolio globally. These alliance resorts maintain their bespoke identities, while also being marketed through IHG's channels including InterContinental.com, where guests can book or redeem points for a suite. Beginning today, guests can book reservations at The Venetian Macao and The Parisian Macao on IHG.com, InterContinental.com, the IHG app and by calling IHG's global reservation centers.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.