White Lodging Breaks Ground on First Moxy Hotel in Texas

USA, Merrillville, Indiana. July 29, 2019

White Lodging today announced its third Moxy Hotel, which officially broke ground and is on schedule to shake up the traditional hospitality experience for travelers in late 2020. The 162-room Moxy Austin is located alongside the University of Texas at Austin campus at the intersection of Guadalupe and West 26th streets, and will feature stylish, locally inspired design at an affordable price point.

With thoughtful, tech-enabled bedrooms, interactive gathering spaces and approachable service, Moxy boldly reinvents the traditional hotel stay and aims to surprise travelers with a playful, spirited and fun guest experience. Designed for the young and the young at heart, Moxy gives its guests everything they want and nothing they don't, so that they save on space and can splurge on experiences. The brand's style features an industrial chic look and aesthetic of polished concrete floors, exposed concrete columns, and open ceilings.

The communal space on the ground floor of Moxy Austin hotel will serve as the hub for the hotel, giving guests exciting ways to work hard and prioritize play. The shared spaces will include White Lodging's food-truck inspired 24-hour taco concept, Zombie Taco, and pick-up bites in the lobby, game tables in the public space, and an interactive digital guestbook which streams Instagram images and videos from Moxy guests around the globe. The Moxy Austin experience will begin at Bar Moxy, which doubles as the hotel's physical check-in and will be complete with a complimentary ‘Got Moxy' cocktail upon arrival. Moxy Austin will also feature an open-air patio complete with lounge seating and fire pits.

Zombie Taco will serve tacos, healthy bowls, burritos, and other fresh, made-to-order items for breakfast, lunch, dinner and late night. This will be the concept's third location after opening to rave reviews and national recognition in Chicago in 2018.

"It's not easy to emulate Austin's unique vibe and free spirit culture, but Moxy Austin is designed to do just that," said Deno Yiankes, president and CEO, investments and development at White Lodging, the hotel's owner, developer and operator. "Moxy is distinctly different than what this area of Austin has to offer and we are anxious to showcase this concept to those visiting the campus district."

Moxy Austin's bedrooms will feature furiously fast and free Wi-Fi, abundant and well-placed power and USB outlets, 49-inch wall-mounted TVs, motion-sensor lighting, platform beds and peg-walls - a signature Moxy Hotels brand feature - for ultimate flexibility.

White Lodging currently operates Moxy Chicago, which earned Marriott's Opening of the Year award for 2018, and is in the process of opening Moxy Louisville Downtown this fall.

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Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.