NewcrestImage Set to Open Dual-Branded AC Hotel and Residence Inn in Frisco, Texas

USA, Bethesda, Maryland. August 13, 2019

Marriott International, Inc. announced today that a dual-branded 150-room AC Hotel and 150-suite Residence Inn property will open in Frisco, Texas on Friday, August 2, 2019. Located at 4343 Frisco Green Avenue, the hotels are owned and managed by NewcrestImage of Lewisville, Texas. The properties will share some amenities, including an indoor swimming pool, a fitness center and 3,068 square feet of meeting space to accommodate functions of up to 200 people. Each hotel will feature its own lobby, lounge, dining area and business center.

Located in Frisco Station, within walking distance to The Star in Frisco and the Ford Center, the dual-brand property offers guests convenient access to the Texas Sculpture Garden at Hall Park, the National Videogame Museum and Toyota Stadium - home of Major League Soccer club FC Dallas.

"There is so much to experience in Frisco, and we are thrilled to partner with local artists, vendors, restaurants, and food trucks to create unique experiences for our guests," said Marissa Maguire, General Manager, AC Hotel & Residence Inn Dallas Frisco. "We will feature local sprits and brews at our AC Lounge with a signature beverage ritual that is unique to our location and incorporates some of the historical elements of Frisco's heritage."

About the AC Hotel Dallas Frisco AC Hotel Dallas Frisco is designed for those creative, well-traveled, entrepreneurial spirits who are constantly on the go and who appreciate the oasis of a well-designed hotel that allows them to welcome moments of tranquility, be present and connect with others.

At AC Hotels, everything is done with intention while creating harmony. Beautiful layers of deep gray and charcoal tones create a sophisticated and modern sensibility, showcasing a timeless design that is contemporary and sleek. Guestrooms incorporate monochromatic schemes, with clean lines and hardwood floors. Furniture is lifted from the ground to create a sense of space and crisp white linens are used to craft a look that is both refined and elegant. The AC Lobby features a thoughtfully selected collection of inviting furnishings, modern designs and textures that elicit the feeling of a well-curated art gallery. The AC Library provides a quiet space to linger and peruse the selection of inspiring titles that line the shelves, ranging from modern art to design, all in a soothing environment. Ambient lighting and cozy seating in the AC Library and Lounge areas invite travelers to relax in chic surroundings, while also creating an effortless space in which to conduct a business meeting or connect with friends over cocktails.

At AC Hotels, premium touches are balanced with comfortable service. A signature element of the hotel includes an innovative beverage and food program within its AC Lounge. A twist on the traditional hotel bar, the AC Lounge features locally crafted beers, specialty wines, expertly made signature cocktails and a selection of tapas-style small bites.

Located adjacent to the AC Lounge, the AC Kitchen serves a European-inspired continental breakfast selection of flaky croissants, savory egg tarts and Nespresso coffee. A signature piece in all AC Hotels is the Berkel slicer, offering visitors hand-cut meats including artisanal La Quercia Prosciutto for a true taste of Europe.

About the Residence Inn Dallas Frisco Designed for stays of five nights or more, each suite has a fully-equipped kitchen with a coffeemaker, microwave oven and residential-sized appliances. Guests looking for a revitalizing sleep experience will enjoy the hotel's plush mattresses and crisp linens, while guests focused on being productive will value their suite's large, well-lit work desk, ergonomic chair and complimentary high-speed Internet access.

The Residence Inn's complimentary breakfast has a variety of great options, including specially made featured items. Guests can start their day off right with healthy food choices and, with a convenient to-go offering, can make sure they do not miss the most important meal of the day.

Extending the feeling of comfortable living on the road, the hotel offers guests inviting and functional public spaces to relax or collaborate. Road warriors and families alike enjoy the hotel's grocery delivery service, complimentary Wi-Fi, a 24-hour onsite food and beverage market, dry cleaning services, and an onsite guest laundry room.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.