Commonwealth Hotels Names Kathleen Legg as Director of Sales for SpringHill Suites Cincinnati Midtown, Cincinnati, OH

USA, Covington, Kentucky. August 19, 2019

Commonwealth Hotels announces the promotion of Kathleen Legg to the position of Director of Sales for SpringHill Suites Cincinnati Midtown. The beautiful property offers over 120 king and queen sized suites each with their own living space and working desk. This hotel is owned by Corporex and managed by Commonwealth Hotels in Covington, KY.

Commonwealth Hotels is eager to have Kathleen join the team. "Kathleen will be an outstanding addition to the SpringHill Suites," Megan Gabriel, a Field Director of Sales, said. "She brings an abundance of knowledge and ideas about the area, which will propel the hotel to even greater success."

Kathleen has an extensive background in the sales industry ranging from retail to hospitality. She has proven to be a Rockstar in a variety of roles including being named #1 sales producer for 3 consecutive years during her time as a Sales Manager at Nordstrom in Cincinnati. Her go-getting attitude matched with her exceptional hospitality background makes her a perfect candidate as the Director of Sales for SpringHill Cincinnati Midtown.

Kathleen will join General Manager, Aaron Bedik, a 20-year hospitality veteran, to spearhead initiatives at SpringHill Suites Cincinnati Midtown, located at 610 Eden Park Dr. Cincinnati, OH.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.