Hilton Appoints General Managers for Conrad Punta de Mita and Hilton Los Cabos Beach & Golf Resort

Mexico, Mexico City. August 20, 2019

Hilton (NYSE: HLT) announced the appointment of Marco Tabet as general manager of the 325-room Conrad Punta de Mita opening early next year, and Maxence Bonnamain as general manager of the award-winning 343-room Hilton Los Cabos Beach & Golf Resort.

Tabet is an award-winning leader boasting more than twenty years of hospitality industry experience. Most recently, Tabet drove the team to secure a number of coveted awards, including the most recent internal Hilton Hotels & Resorts Connie Award for highest combined ranking of overall quality assurance, experience and service. Prior to Los Cabos, Tabet served as General Manager of Hilton Lima Miraflores from 2013 to 2016, following a role as General Manager of Waldorf Astoria Panama where he successfully led the hotel's opening in 2013 as the brand's first in Latin America.

Tabet joined the company in 1996 as a food and beverage intern at Hilton Madagascar, where he quickly became leader of banquet operations. He later served as assistant food and beverage manager at the Hotel Splendide Royal in Lugano, Switzerland. Tabet returned to Hilton in 2000, and until his role as general manager in Panama, he held food and beverage leadership roles at several Hilton properties throughout the Caribbean and Latin America.

A Swiss native, Tabet holds a degree from the Geneva Hotel Management School and speaks Italian, Spanish, English and French.

"Tabet's extensive hospitality experience will be critical to the success of Conrad Punta de Mita," said Jose Muñoz, area vice president for Hilton in Mexico. "Through his leadership, our team members will have all the tools they need to deliver warm hospitality and inspiring experiences."

Additionally, Bonnamain has been promoted to general manager of Hilton Los Cabos Beach & Golf Resort where he will now lead a multi-million-dollar renovation of the award-winning seaside retreat. His efforts in Los Cabos have been key contributors to the resort's success year after year, in addition to playing a leading role in the resort's relaunch in 2014. His exceptional experience in operations landed him in Panama in 2017 for a position as general manager of Hilton Panama and Waldorf Astoria Panama, where he provided a stable environment while the team prepared for a management transition.

With nearly 20 years of hospitality industry experience, Maxence Bonnamain joined Hilton in 2009 when the company welcomed Puerto Rico's El Conquistador Resort as part of Waldorf Astoria Hotels & Resorts. At the time, Bonnamain worked at the property as food and beverage director. He was then promoted to director of operations at the resort's exclusive Las Casitas Village, before moving to Hilton Los Cabos.

Born in France, Bonnamain spent his childhood in Africa due to his father's diplomatic service and was introduced to the culinary world by his restaurateur mother. His love for travel, food and different cultures led him to pursue a career in hospitality.

Bonnamain holds a bachelor's degree in hotel administration from Institut Superieur de Gestion Hoteliere, Belgium and earned a Certificate in Hotel Real Estate Investments & Asset Management from Cornell University. He speaks English, Spanish and French.

"We are thrilled to have Maxence take the helm at Hilton Los Cabos," said Muñoz. "His experience and contributions at Hilton Los Cabos have prepared him to lead the resort into its next phase of success."

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.