The Hyatt Centric Brand Debuts in Mexico With the Opening of Hyatt Centric Campestre Leon

USA, Chicago, Illinois. August 26, 2019

Hyatt Hotels Corporation (NYSE:H) today announced the opening of the 140-room Hyatt Centric Campestre Leon, marking the Hyatt Centric brand's entry into Mexico. Hyatt Centric Campestre Leon is the latest hotel to join the global Hyatt Centric portfolio that is designed for a growing segment of savvy explorers seeking shareable moments to inspire others. The Hyatt Centric brand currently has 26 properties across 12 countries, including the U.S., Chile, Peru, Uruguay, France, Japan, Spain and more.

Situated within Puerta Bajio, a leading mixed-use development in Leon's "Golden Zone" area, the city's epicenter of business and commerce, Hyatt Centric Campestre Leon was rebranded from Cleviá Grand Hotel León and is managed by Grupo Hotelero Santa Fe. Featuring 140 guest rooms and a vibrant rooftop bar, Hyatt Centric Campestre Leon comes to life with locally inspired décor, furniture and finishes. This premium hotel is situated within one of the fastest growing areas in Leon, which is approximately one hour from Mexico City by plane.

"We are thrilled to announce the opening of Hyatt Centric Campestre Leon, which connects in-the-now guests to the heart of the action so they never miss a moment of adventure in one of Mexico's most thriving industrial destinations," said George Vizer, senior vice president, Americas franchise operations, Hyatt. "With this new addition, Hyatt continues its strong brand growth in the region and introduces the Hyatt Centric brand to Mexico, one of the most significant destinations throughout Latin America."

Hyatt Centric Campestre Leon features redesigned guestrooms with floor-to-ceiling windows, oversized, ergonomic workspaces that meet guests' business needs, and approximately 6,800 square feet of flexible meeting and event spaces offering the ideal social spaces to connect with others for business meetings and events. Featuring an expansive atrium-style lobby with shareworthy artwork from local artists, an outdoor swimming pool on the ninth floor complete with sweeping city views, gym and a kids club, the hotel also houses Cien Tios gourmet cantina and Xilote, a concept restaurant offering authentic Mexican cuisine and an extensive variety of specialty tequilas and mezcals. With a passionately engaged team, the hotel's programming is ideal for socially connected guests.

As part of its transition to the Hyatt Centric brand, the hotel now features new in-room Hyatt Centric amenities including the all-natural bath essentials line BeeKind®, Drybar Buttercup salon-quality blow-dryers, and a Keurig® pod coffee maker.

"The state of Guanajuato is rich in culture and history, and the city of Leon continues to grow as a buzzing business hub, which will allow us to introduce the vision of this brand in combination with superior accommodations and intuitive service for those travelers who have the spirit to discover and explore," said Francisco Medina Elizalde CEO, Grupo Hotelero Santa Fe.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.