The Westin Lake Las Vegas Resort & Spa Unveils Multimillion-Dollar Resort-Wide Renovation

USA, Las Vegas, Nevada. August 26, 2019

The Westin Lake Las Vegas Resort & Spa has unveiled a multimillion-dollar resort-wide renovation, with special attention paid to upgrading its guest rooms, restaurants and meeting space.

The 493-room desert oasis resort, just 17 miles from the Las Vegas Strip, brings the colors and textures of the surrounding landscape into guest rooms and public spaces, allowing travelers to experience the benefits of biophilic design before they step foot outside. Guest rooms and suites have been updated with new furniture, flooring, artwork and lighting, while bathrooms have new showers, countertops, flooring and fixtures.

Guests craving adventure in the outdoors can take advantage of 21 acres of lakefront property with kayaks, paddle boards and pedal boats, as well as a private beach, two pools, waterslide and two Jack Nicklaus Signature golf courses. The g Aveda Spa Lago is now offering a zero-gravity pedicure experience to round out an expansive spa menu.

"2019 is our year," says General Manager Jeff Wood. "This resort has been a serene, luxurious change of pace for locals and visitors looking to escape the chaos of the Strip. We're excited to show off our new modern look and continue to make lasting memories for them year after year."

Dramatic floor-to-ceiling windows and lake views highlight Marssa Steak & Sushi, where guests can enjoy fine-dining Asian Fusion cuisine specializing in Wagyu steaks, signature sushi and sashimi. Rick's Café, the property's three-meal restaurant, has been beautifully reimagined with an expanse of windows, new communal seating and a lighter color palette.

The 120,000 square feet of flexible indoor/outdoor meeting space has also undergone a complete renovation, with new flooring, lighting, and first-class audio/visual capabilities. An 80-foot luxury yacht is also available for outdoor meetings, networking and private events, which is sure to make for one-of-a-kind experiences.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.