The Roosevelt Hotel New York City Appoints Louis Lanfranchi as Director of Sales

USA, New York City, New York. August 26, 2019

The Roosevelt Hotel, the historic and elegant hotel in Manhattan's bustling Midtown district, today announces the addition of Louis Lanfranchi as Director of Sales.

With more than 20 years of experience in advertising, hospitality, sales and operations roles, Lanfranchi brings a dynamic, multifaceted approach to lead The Roosevelt's sales and marketing team. Most recently, Lanfranchi spent time forming and developing the sales team at the Parker New York, starting as a Group Sales Manager and moving up to Director of Group Sales, and in 2010, rising to Director of the entire sales team. There he handled all advertising, marketing and sales strategies for the hotel. Prior to that, Lanfranchi started his career at various advertising agencies in New York City.

Lanfranchi has earned numerous accolades throughout his career and recognition among his peers, including most valued partner by the West Coast Starwood Global Sales Office.

"At The Roosevelt Hotel, we take pride in giving guests a quintessential Manhattan experience among our timeless amenities, exceptional service and decades of hosting extravagant conferences, galas and weddings in our grand event spaces, and 1,025 rooms and suites with windows overlooking Manhattan's bustling Midtown area," said Marc Sternagel, General Manager at The Roosevelt Hotel. "The addition of Louis to our team brings an exciting, new dynamic to all our current sales and marketing endeavors. He carries a wealth of knowledge of New York's hospitality industry and we are pleased to welcome him to one of Manhattan's most iconic hotels."

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.