First Delta Hotel by Marriott in Las Vegas Selects Crescent Hotels & Resorts as Manager

USA, Las Vegas, Nevada. August 27, 2019

Las Vegas' first Delta Hotel by Marriott will be managed by Crescent Hotels & Resorts. Crescent Hotels & Resorts is an award winning, nationally recognized operator of major hotels and resorts throughout the United States & Canada.

A groundbreaking ceremony was held on Wednesday June 26, and the hotel is expected to open at the end of 2021.

"Crescent has extensive management experience in Las Vegas" said Michael George, Chief Executive Officer of Crescent Hotels & Resorts. "As an award-winning Marriott manager, Crescent will maximize upon the potential of this great property."

The high-end, 24-floor hotel will offer tourists and convention guests a full-service, functional experience through approximately 10,000 square feet of meeting space and approximately 1,600 square feet of retail space, along with convenient amenities including a rooftop pool, fitness center, covered parking, lobby dining bar and coffee bar.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.