AC Hotel Los Angeles South Bay Appoints Dustin Taylor as Executive Chef

USA, El Segundo, California. September 05, 2019

The brand new AC Hotel Los Angeles South Bay in El Segundo welcomes Dustin Taylor to its team as Executive Chef to spearhead its cutting-edge new F&B programming. In his role Taylor will be responsible for culinary direction, menu development and working closely with the dedicated kitchen staff on curating seasonally inspired recipes for the property. He'll also be the powerhouse behind the launch of Flora, the hotel's elevated new rooftop restaurant and bar, coming to South Bay in September 2019.

With over 20 years of experience, Taylor brings a unique take on menu creation, a strong leadership presence and positive vibe to the food and beverage team. Prior to AC Los Angeles South Bay,Taylor spent time as the Chef in the Southern California kitchens of The Anchor in Venice, Michael's Santa Monica, and Comme Ca in West Hollywood. Taylor has trained alongside Michelin-rated talent in restaurants such as Alain Ducasse and Daniel Boulud, as well as worked with star chefs like Antonia Lofaso, Curtis Stone, and Marcel Vigneron.

At Flora, an oasis in the middle of the city, Taylor will design clever cocktails and a small plate menu curating locally sourced and inspired dishes with the freshest ingredients, including herbs and flowers grown in the property's own edible rooftop garden. As a Santa Monica Farmer's Market regular, he'll ensure Flora's menu will always be in season. Taylor will also lend his ideation and experience to guide the food and beverage for meetings and events, as well as oversee the cocktail program and menu at the indoor/outdoor AC Lounge on the ground floor.

"I'm happy to bring my passion for hospitality to this incredible new venue, and I'm sincerely honored to join this team, which has already proven to be an incredibly hard working group," saidTaylor. "We can't wait to debut Flora and really blow the top off of South Bay and bring more people to the area, specifically El Segundo, which is rapidly becoming a culinary destination. I just want to be part of the movement."

Taylor, a proud dad who lives and breathes positivity, is motivated by everything from the season to his surroundings to old-school cookbook recipes. He likes to experiment with ideas, incorporate the season's peak ingredients, transform classics into something new, and introduce dishes that people don't even know they love yet. At the helm of the kitchen at AC Hotel Los Angeles South Bay, Taylor promises to infuse life into the property's F&B program to create a fun, memorable dining experience.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.