Christoph Strahm Appointed New General Manager of Kempinski Hotel Guiyang

Germany, Munich. September 10, 2019

A truly passionate Swiss hotelier, Christoph Strahm has been appointed as the new General Manager at Kempinski Hotel Guiyang, China. He joins this luxurious landmark hotel in the heart of the city Guiyang from Doha in Qatar, where he filled the role of the Residence Manager at Kempinski Residences and Suites.

Christoph Strahm started his Kempinski career in 2005 in the food and beverage department at Kempinski Grand Hotel des Bains in St. Moritz, Switzerland. After working with Sofitel in Vietnam as Director of F&B, he returned to Kempinski, taking on the role of Executive Assistant Manager in Yinchuan and Dalian in China, and was later on promoted to Resident Manager in the same property.

In a further step Christoph moved to Africa and was appointed General Manager of Hôtel des Mille Collines by Kempinski in Kigali/Ruanda, where he facilitated the takeover of the historical "Hotel Rwanda".

"Christoph brings a wealth of knowledge, expertise and multi-continental hospitality experience to the management team, and will be leading all the hotel operations towards further excellence and success", says Michael Henssler, Chief Operating Officer, Asia Kempinski Hotels. "He will continue to build and to keep up the brand recognition focusing on impeccable service, product and luxurious guest experience." Christoph Strahm holds an MBA in Business & Economics from HEC Lausanne in Switzerland, and is fluent in English, French, Italian and native speaker in German. As all hotels of the luxurious European hotel group Kempinski Hotel Guiyang is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands and offers various benefits to members through the Kempinski Discovery Loyalty Program.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.