Yvonne van der Klaauw Named General Manager of Pulitzer Amsterdam

Netherlands, Amsterdam. October 07, 2019

The award-winning Pulitzer Amsterdam is pleased to announce the appointment of Yvonne van der Klaauw to the position of General Manager, effective October 1st.

In her new role, van der Klaauw will be responsible for overseeing and executing operations for the 225-room hotel, where she will manage all property operations including staff hiring and training, guest satisfaction, community relations, and revenue generation. Previously the hotel's Director of Business Development, van der Klaauw successfully rebranded and repositioned Pulitzer Amsterdam as the go-to design hotel in Amsterdam after the property's complete redesign in 2016.

"Pulitzer Amsterdam has long been part of my DNA, and I can't think of a better hotel to be the General Manager of. The special people who work and stay there, the rich history on the Amsterdam canals, and the beautiful design make this hotel truly unique. What I am looking forward to most is building on the relationships with our guests and the city itself to let everyone experience the Pulitzer feeling in this way," said van der Klaauw.

Born and raised in the north of the Netherlands, van der Klaauw has worked for several hotels worldwide. She began her hospitality career in Paris, working at the Prince de Galles hotel for six years as the property's Guest & Public Relations Manager and Sales Manager. Later moving from Paris to Belgium, she took on the role of Sales Manager and Assistant Director of Sales for the Sheraton Brussels. Upon returning back home to the Netherlands, van der Klaauw opened the Sheraton Amsterdam Airport as Director of Sales and eventually grew into the role of Area Director of Sales & Marketing of Starwood The Netherlands.

In 2015, Yvonne took the bold decision to leave her position at Starwood to become Director of Business Development at Pulitzer Amsterdam.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.