Sonesta Fort Lauderdale Beach Appoints Michael Dutton as Director of Sales and Marketing

USA, Fort Lauderdale, Florida. October 28, 2019

Sonesta Fort Lauderdale Beach today announced the appointment of Michael Dutton as director of sales and marketing. Effective immediately, Dutton will be responsible for overseeing the property's sales and marketing strategy, while implementing short- and long- term initiatives to elevate awareness around the hotel's expanding wedding and meetings space. His appointment comes as the hotel nears completion of a multi-year renovation, with a planned November relaunch.

"We are excited to welcome someone of Michael's caliber to the Sonesta Fort Lauderdale Beach family and feel he will make a terrific impact on the future of our hotel," said Eduardo Fernandez, general manager of Sonesta Fort Lauderdale Beach. "Michael's extensive hospitality experience and deep roots in our local business community make him a great addition to our growing team. This is a very exciting time for both Fort Lauderdale and our hotel, and we're happy to have Michael onboard."

Dutton (pictured left), has more than 20 years of sales and marketing experience in the hospitality industry. Most recently, he served as the director of sales and marketing for Resorts World Bimini. Prior to that, he held sales leadership roles at B Ocean Resort on Fort Lauderdale Beach, Lord Baltimore Hotel in Maryland, Alyeska Resort in Alaska, Fairmont Miramar Hotel & Bungalows in California, and Gansevoort Miami Beach. Originally from London, England, Dutton graduated with a Bachelor of Science degree in Hospitality Management & Marketing from Middlesex University.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.