Corinthia Hotels Appoints Christian Renz as Chief Commercial Officer

Malta, Floriana. December 04, 2019

Corinthia Hotels, the family of uplifting destinations, announces the appointment of Christian Renz as its Chief Commercial Officer. He will be based in London and oversee the sales, marketing and revenue operations for all hotels in the existing portfolio, including five upcoming openings.

His appointment forms part of the group's efforts to strengthen its corporate functions, drive business and develop a robust platform for further portfolio expansion.

Christian commenced his role at Corinthia Hotels on November 1st. Prior to this he was Senior Vice President of Sales and Revenue Management at Rocco Forte Hotels. He has held previous senior management roles at Kempinski Hotels, The Walt Disney Company and Starwood Hotels in Europe and the United States. Christian holds an MBA from Reims Management School, France.

Christian Renz, Chief Commercial Officer of Corinthia Hotels, says: "I am pleased to be joining Corinthia Hotels at such a key time in its growth. As the company enters new markets it is essential that we strengthen the commercial focus and I am very much looking forward to leading the team on this front."

Simon Naudi, CEO of Corinthia Hotels, added: "We are delighted to welcome Christian as Chief Commercial Officer. I am confident that his extensive experience will further our results at this particularly exciting time for Corinthia Hotels."

The appointment of Renz is part of an expansion phase for Corinthia Hotels which is set to open several new hotels including landmark developments in Dubai, Bucharest, Brussels, Rome and Moscow.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.