Northwood Hospitality Appoints Executive Team for The Ballantyne, A Luxury Collection Hotel, Charlotte

USA, Charlotte, North Carolina. December 30, 2019

The Ballantyne, A Luxury Collection Hotel, Charlotte is pleased to announce Christophe Le Chatton as its new General Manager and Beth Allen as its new Director of Sales and Marketing. Le Chatton will be responsible for all aspects of hotel operations and Allen will oversee all direct sales, public relations and marketing communications. Veterans of the hospitality industry, Le Chatton and Allen have more than sixty years of combined experience in operations, sales, and marketing communications in luxury hospitality.

Christophe joins The Ballantyne with a strong background in luxury hotel operations including US and International experiences with companies such as Waldorf Astoria, Four Seasons Hotels & Resorts, Fairmont Hotels & Resorts, Relais & Chateaux and Omni. Most recently, Le Chatton served as General Manager at the King Edward Hotel and prior to this, at the Relais & Chateaux: Langdon Hall Country House and Spa, both located in Toronto. Previously, he worked for over a decade in various roles at Fairmont Hotels and Resorts properties throughout the US, Canada and China. Le Chatton began his hospitality career in Food & Beverage operations, having served as the Director of Food and Beverage at the Waldorf =Astoria Hotel: New York City and at The Four Seasons: Palm Beach. Christophe is also a certified and Award-Winning Sommelier.

Originally from France, Le Chatton graduated from Ferrandi in Paris and from The Hotel School of Hospitality Management at Cornell University. In 2017, he was distinguished by Hotelier Magazine at the Pinnacle Awards as Canada's Hotelier of the year.

Allen comes to The Ballantyne from Capella Hotel Group's Solis Hotel in Atlanta, where she served as Director of Sales & Marketing. Previously, Allen was Director of Sales & Marketing at Rosewood Inn of the Anasazi Santa Fe and prior to that, The Mansion on Peachtree | A Rosewood Hotel, in Georgia. She was the Area Director of Sales & Marketing at Twelve Hotels & Residences in Atlanta and has worked in various positions at Ritz-Carlton Hotels properties in Miami, the Caribbean and Mexico. Allen began her career at the Four Seasons Hotel Chicago and Hotel Nikko Chicago. Having grown up in Chicago, Allen graduated from Florida Southern College with a B.A. degree in Communications.

Last fall, The Ballantyne, A Luxury Collection Hotel, Charlotte completed a multimillion-dollar makeover, encompassing newly designed guestrooms and public spaces. Renowned Architecture and Interior Design firm BLUR Workshop was tapped to transform the hotel, implementing thoughtful designs that reflect authentic hospitality and timeless style. Since opening in 2001, the Forbes Four Star Ballantyne has personified authentic Southern hospitality through its design, attentive service and resort-style amenities, including indoor and outdoor pools, spa, golf, dining, fitness, tennis and green spaces and 30,000 square feet of meetings and events spaces. These enhancements represent an elevated experience for guests, one which closely honors the property's distinct heritage, making this sophisticated Southern hotel a modern classic.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.