Green Park Management Set to Open TownePlace Suites by Marriott in Port St. Lucie, Florida

USA, Port St. Lucie, Florida. January 16, 2020

Marriott International's TownePlace Suites by Marriott Port St. Lucie I-95 is scheduled to open for business this Thursday, December 5. The new 128-suite hotel is built for travelers looking for a simple and friendly place where they can settle-in, keep their routine, and easily connect to the Port St. Lucie area. Located at 10460 SW Village Parkway, it will operate as a Marriott franchise, owned and managed by Green Park Management of Boynton Beach, Florida.

"We are excited to introduce the TownePlace Suites brand to the Port St. Lucie area," said Diane Mayer, Vice President and Global Brand Manager, TownePlace Suites at Marriott International. "At TownePlace Suites, we get it. We want to go above and beyond to do everything we can to make our guests feel comfortable. We encourage our guests to be real, and help them to do so by providing a seamless residential atmosphere with a friendly staff who genuinely care about our guests. That is what our brand is all about, and this property is a great example of that."

All service team members are thoroughly trained on local knowledge and look forward to connecting guests to the local area. The hotel brand's signature floor-to-ceiling TowneMap® also helps guests instantly acclimate themselves to Port St. Lucie by featuring great places to eat, play and live. The TownePlace Suites Port St. Lucie I-95 offers guests convenient access to the PGA Golf Club at PGA Village, First Data Field - home of the St. Lucie Mets and numerous dining and shopping options.

Ideal for travelers who need accommodations for longer stays, this new property offers studio, one-bedroom and two-bedroom suites with fully equipped kitchens, as well as separate living/working and sleeping areas. Guests can work and relax on their own terms in modern suites that feature full kitchens with stainless steel appliances and granite countertops, adjustable work spaces with built-in shelves and lighting, a large flat screen television, as well as luxurious new bedding. Most rooms also feature the Home Office™ Suite, designed to provide guests with plenty of storage and flexible space to spread out and make it their own.

The TownePlace Suites Port St. Lucie I-95 allows guests to maintain a healthy lifestyle with an array of food options. While on property, guests can create their own complimentary hot breakfast every morning in the lobby area and can fire up their stay by grilling up dinner on the outdoor Weber grills. The 24-hour In a Pinch® market and On Us® coffee service offer guests the chance to get their snack and caffeine on whenever they feel the need.

TownePlace Suites helps its guests stay organized on the road with the help of its partner, The Container Store. While staying at the hotel, travelers can unpack their suitcase in a custom elfa® closet. From drawers to shelves to smart hanging space, you'll find everything you need to make you feel right at home. Other hotel amenities include an outdoor swimming pool, a fitness center open 24 hours per day, 757 square feet of meeting space, laundry facilities, complimentary Wi-Fi throughout the hotel and on-site business services, including copying, faxing and printing. As a brand, TownePlace Suites recognizes that families may include more than just humans, which is why the TownePlace Suites Port St. Lucie I-95 is pet-friendly (fees may apply).

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.