Hilton Signs Agreement for First Motto by Hilton in the Caribbean and Latin America
Hilton announced the signing of a franchise agreement for a new Motto by Hilton hotel in Lima, Peru, representing the brand's debut in the Caribbean and Latin America. Launched in October 2018 as Hilton's newest lifestyle hotel brand, Motto by Hilton introduces a fresh approach to modern travel, bringing together efficient, micro-guest rooms, activated social spaces, locally inspired design, and a communal vibe in centrally located urban destinations to cater to travelers looking for value and one-of-a-kind experiences.
In partnership with Compañia Hotelera CINSA S.A, Motto by Hilton Lima Miraflores is scheduled to break ground in May 2020 and expected to open in 2022.
"Over the last five years, we have more than doubled the number of properties in the Caribbean and Latin America region, and Peru has played a very important role in our growth strategy," said Juan Corvinos, vice president, development, Caribbean and Latin America, Hilton. "The dynamism of a country like Peru with a stable economy and continuous tourism investment makes it the perfect place for the debut of the Motto by Hilton brand."
Situated in Lima's most vibrant tourism neighborhood known for its upscale shopping and dining, the 150-room Motto by Hilton Lima Miraflores will feature a flexible layout that blurs the indoor-outdoor border with a coffee house, Lima Colonial-inspired patio, open eateries, and co-working areas to connect visitors and locals in communal spaces. The hotel's design will boast European, African and Asian influences inspired by the diverse origins that blend to form the Peruvian identity - using mid-century modern furniture along with neutral color palettes complemented by bursts of orange, pink, green and charcoal.
"Marking our debut in Latin America, we knew Miraflores would be a natural fit in our portfolio as it's an exciting market with a rich history and vibrant culture that aligns with our brand's goal to be present in the most sought-after cities in the world," said Tripp McLaughlin, global brand head, Motto by Hilton. "We've created a fresh approach to modern travel that connects guests with locals, and we look forward to showing travelers a different side of Lima by giving them the freedom to create their own experiences."
A fast-growing neighborhood, Miraflores carries a rich history from the pre-Colombian era that would later be transformed by rural immigration in the 1940s and become a modern progressive icon at the turn of the 20th century. Vibrant with street art, colorful houses and lush green open spaces, Miraflores offers a cultural mecca for travelers with nearby attractions including Casa Aliaga, one of the oldest colonial mansions in the city; the Barranco District, home to Peru's leading artists, musicians, photographers and designers; popular beaches such as Los Yuyos Beach and Makaha Beach, and several restaurants featuring the awarded Peruvian cuisine.
The Motto Way
Similar to other Motto by Hilton properties around the world, Motto by Hilton Lima Miraflores will show off its flexibility through thoughtfully designed spaces, seamless technology and an elevated sleep experience that will make recharging easier than ever. Key elements will include:
· Guest Rooms: With an average footprint of 165 square feet, the highly efficient rooms will include space-saving features such as wall beds, lofted beds, segmented shower and toilet stalls, and multi-use furniture.
· Linking Rooms: Eliminating the hassle of coordinating travel for larger groups, Motto hotels will have the option for guests to book multiple connecting rooms in advance, an innovative and patent-pending feature.
· Elevated Sleep Experience: Motto hotels will put an emphasis on an elevated sleep experience. Whether it is a premium mattress, white noise app, blackout window shades or sound-absorbing materials throughout the room, the brand prioritizes quality sleep for every traveler.
· Motto Commons: The Motto Commons is the gathering space at the center of everything, providing access to and seating for the coffee house, bar and check-in. The Commons will be used by guests and locals for work and play, and will offer varied seating types (work, group, lounge), convenient power plugs and plenty of natural light.
"Motto by Hilton offers a unique trifecta within the existing lifestyle space that fuses a central location, reasonable prices and less traditional lodging to create a one-of-a-kind experience, and this aligns seamlessly with the vision we have for our own portfolio," said Lucio Arturo Carrion Carrera, president of the board, Compañia Hotelera CINSA S.A. "We are honored to partner with a well-respected hospitality company such as Hilton, particularly as Motto by Hilton sets itself apart in a lifestyle market that no other hospitality brand currently addresses."
Additional deals under Motto by Hilton are in various stages of development in prime urban locations around the world such as New York City, Indianapolis, Washington D.C. and Copenhagen, to name a few.
Hilton currently has a portfolio of more than 150 hotels and resorts open and welcoming travelers in 23 countries across the Caribbean and Latin America with seven hotels in Peru. The company is actively pursuing additional growth opportunities and currently has a robust development pipeline of approximately 95 hotels throughout the region, including more than 10 in the pipeline in Peru.
As part of Hilton, Motto by Hilton guests will enjoy benefits of Hilton Honors, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.