CitizenM Launches New Safety Standards and Contactless Stays Across all Hotels Powered by Its New App

Launching New Safety Standards and Contactless Stays Powered by Its New App

Netherlands, Amsterdam, North Holland. June 24, 2020

It's official - citizenM is upgrading to a minimal-fuss contactless experience. The ‘affordable luxury' lifestyle and hotel brand - renowned for rewriting the rules of traditional hospitality - is transforming the way mobile citizens travel with a fun, free, global app. Using a mobile device, guests can open their rooms or create a keycard. Kiosk passport scanning will be a thing of the past - this will be feasible through the app. Once a guest checks in, they can use their phone to open their room, order food and beverages, control the in-room experience, then check-out when they've finished their stay. Today, travellers have a renewed focus on health and safety. With the app and contactless experience, citizenM guests now have extra confidence in their wellbeing during their stay.

As an owner and operator of its entire hotel portfolio, citizenM has the complete freedom to execute new initiatives consistently, rapidly and globally. Most traditional hotels are under management contracts but owned separately, making it challenging to carry out new strategies. As citizenM owns and operates all its locations, any decisions made (e.g. hygiene, safety or technology) are implemented in one swoop. As the brand evolves so does its approach - to provide smart luxury for the people.

During the pandemic, citizenM didn't sit still. The hotel chain fast-tracked, upgrading its technology efforts to create a contactless guest experience. All hotels remained open for essential workers - and while competitors closed, citizenM retained its entire workforce. Over 1000 unused iPads were donated to charities worldwide - including UK NHS Trusts, Hôpital Lariboisière in Paris and Hetrick-Martin Institute in New York - helping families and COVID-19 patients stay connected. Furthermore, at least 1000 rooms will be gifted to local heroes in communities surrounding the hotels.

The lifestyle brand was born during the financial crisis of 2008, once again proving its adaptability and resilience. Not only has citizenM evolved its savvy technology - setting new standards in the hotel industry - it has also implemented fully flexible individual bookings and free worldwide cancellations up to 24 hours before arrival until the end of 2020 for existing and new reservations.

Safety at citizenM

A contactless experience isn't the only reassurance for guests looking at future travel. Since citizenM only offers one room type, implementing new hygiene standards consistently was effortless. Guestrooms feature minimal surfaces to clean, innovative materials like Corian®, and no carpets, bedspreads or chocolate on pillows. They have always been independently ventilated with 100% fresh air (instead of being recirculated). The hotel brand has moved to an opt-in housekeeping service for extra hygiene security. Unless guests choose to have their room cleaned, no one will enter it.

Now, every hotel has strategically placed disinfectant stations for guests and employees. Social distancing signs and safety routes are clearly set out. Electrostatic sprayers are also ready to sanitise luggage, public areas and guestrooms after check-out. Furthermore, all of citizenM's laundry partners guarantee to deliver disinfected clean linen.

The lifestyle brand is famous for its efficient service delivery: ultra-effective small teams on-site during the day and at night. Guests see the same faces frequently, and come into contact with fewer staff members than they would at a typical hotel which may have 100 people working at any given time. Breakfast is sealed, bagged and available for room delivery or taking away. Delicious barista-made coffee and craft cocktails are still available 24/7 at canteenM. To limit interaction, the hotel chain has adopted cashless payments across its entire portfolio - and house rules are also in place at all locations for extra safety.

citizenM's new app

To keep guests choosing citizenM over any other hotel, the lifestyle brand is going beyond its existing savvy technology into the future of travel with the new citizenM app. The app streamlines the guest experience across all hotels with some truly amazing functionalities:

- fully contactless check-in/out

- payment for all in-hotel purchases

- full room ambience control - lights, blinds, temperature

- pre-select a room on the way to hotel

- food and beverage ordering

- full in-room entertainment controls - use phone as a remote control

- in-app service requests - extra pillows, toiletries, wake-up calls

- city experiences with local perks

In addition to the contactless experience, app users discover city hotspots, unlock local perks, as well as learn where the best green spaces and running routes are. For convenience, there's a ‘walking distance' search filter to highlight attractions a short stroll from any citizenM hotel. Guests will enjoy an affordable contact-free hotel stay powered by superior technology. The new standard is smart luxury for all.



/ SLIDES

About citizenM

Media Contact:

Paola Tarazona
Senior Communications Manager
citizenM
T: 316-580-83104
E: press@citizenm.com
W: http://www.citizenm.com

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.