CitizenM Launches New Safety Standards and Contactless Stays Across all Hotels Powered by Its New App

Launching New Safety Standards and Contactless Stays Powered by Its New App

Netherlands, Amsterdam, North Holland. June 24, 2020

It's official - citizenM is upgrading to a minimal-fuss contactless experience. The ‘affordable luxury' lifestyle and hotel brand - renowned for rewriting the rules of traditional hospitality - is transforming the way mobile citizens travel with a fun, free, global app. Using a mobile device, guests can open their rooms or create a keycard. Kiosk passport scanning will be a thing of the past - this will be feasible through the app. Once a guest checks in, they can use their phone to open their room, order food and beverages, control the in-room experience, then check-out when they've finished their stay. Today, travellers have a renewed focus on health and safety. With the app and contactless experience, citizenM guests now have extra confidence in their wellbeing during their stay.

As an owner and operator of its entire hotel portfolio, citizenM has the complete freedom to execute new initiatives consistently, rapidly and globally. Most traditional hotels are under management contracts but owned separately, making it challenging to carry out new strategies. As citizenM owns and operates all its locations, any decisions made (e.g. hygiene, safety or technology) are implemented in one swoop. As the brand evolves so does its approach - to provide smart luxury for the people.

During the pandemic, citizenM didn't sit still. The hotel chain fast-tracked, upgrading its technology efforts to create a contactless guest experience. All hotels remained open for essential workers - and while competitors closed, citizenM retained its entire workforce. Over 1000 unused iPads were donated to charities worldwide - including UK NHS Trusts, Hôpital Lariboisière in Paris and Hetrick-Martin Institute in New York - helping families and COVID-19 patients stay connected. Furthermore, at least 1000 rooms will be gifted to local heroes in communities surrounding the hotels.

The lifestyle brand was born during the financial crisis of 2008, once again proving its adaptability and resilience. Not only has citizenM evolved its savvy technology - setting new standards in the hotel industry - it has also implemented fully flexible individual bookings and free worldwide cancellations up to 24 hours before arrival until the end of 2020 for existing and new reservations.

Safety at citizenM

A contactless experience isn't the only reassurance for guests looking at future travel. Since citizenM only offers one room type, implementing new hygiene standards consistently was effortless. Guestrooms feature minimal surfaces to clean, innovative materials like Corian®, and no carpets, bedspreads or chocolate on pillows. They have always been independently ventilated with 100% fresh air (instead of being recirculated). The hotel brand has moved to an opt-in housekeeping service for extra hygiene security. Unless guests choose to have their room cleaned, no one will enter it.

Now, every hotel has strategically placed disinfectant stations for guests and employees. Social distancing signs and safety routes are clearly set out. Electrostatic sprayers are also ready to sanitise luggage, public areas and guestrooms after check-out. Furthermore, all of citizenM's laundry partners guarantee to deliver disinfected clean linen.

The lifestyle brand is famous for its efficient service delivery: ultra-effective small teams on-site during the day and at night. Guests see the same faces frequently, and come into contact with fewer staff members than they would at a typical hotel which may have 100 people working at any given time. Breakfast is sealed, bagged and available for room delivery or taking away. Delicious barista-made coffee and craft cocktails are still available 24/7 at canteenM. To limit interaction, the hotel chain has adopted cashless payments across its entire portfolio - and house rules are also in place at all locations for extra safety.

citizenM's new app

To keep guests choosing citizenM over any other hotel, the lifestyle brand is going beyond its existing savvy technology into the future of travel with the new citizenM app. The app streamlines the guest experience across all hotels with some truly amazing functionalities:

- fully contactless check-in/out

- payment for all in-hotel purchases

- full room ambience control - lights, blinds, temperature

- pre-select a room on the way to hotel

- food and beverage ordering

- full in-room entertainment controls - use phone as a remote control

- in-app service requests - extra pillows, toiletries, wake-up calls

- city experiences with local perks

In addition to the contactless experience, app users discover city hotspots, unlock local perks, as well as learn where the best green spaces and running routes are. For convenience, there's a ‘walking distance' search filter to highlight attractions a short stroll from any citizenM hotel. Guests will enjoy an affordable contact-free hotel stay powered by superior technology. The new standard is smart luxury for all.



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About citizenM

Media Contact:

Paola Tarazona
Senior Communications Manager
citizenM
T: 316-580-83104
E: press@citizenm.com
W: http://www.citizenm.com

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Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.