Hotel Villa Magna to Become the First Hotel in Spain to Operate Under Rosewood Hotels & Resorts

China, Hong Kong. July 15, 2020

Rosewood Hotels & Resorts® has been selected by RLH Properties, a company listed on the Mexican Stock Exchange and owner of Hotel Villa Magna in Madrid, Spain, to manage the iconic property following a thoughtful enhancement that will be undertaken by RLH Properties. This will be the brand's first hotel in Spain and fourth operation in Europe, where Rosewood is also expanding into other prime locations. Situated in the heart of Madrid, on the revered Paseo de la Castellana, a grand boulevard lined with renowned and architecturally impressive restaurants, shops and attractions, the beloved property will debut as Rosewood Villa Magna following a refurbishment, during which the property will remain open, that will incorporate a contemporary design, displaying an inspired interpretation of Spain's capital city. The hotel is centrally located, immediately neighboring the prestigious Serrano shopping district, and other well-known nearby landmarks such as the Golden Triangle of Art, home to the Prado, Thyssen-Bornemisza and Reina Sofía Museums. Villa Magna is currently closed as a precautionary measure due to COVID-19 and will reopen on September 1, 2020 operating independently until Rosewood assumes management once the refurbishment works have come to an end towards late 2021.

"As one of the world's most alluring cultural capitals, Madrid is an ideal destination in which to raise the Rosewood flag, and we are thrilled to have the opportunity to join together with our valued partners at RLH to breathe new life into one of the city's most prolific properties, Villa Magna," said Sonia Cheng, chief executive officer of Rosewood Hotel Group. "A mecca for arts, culture and cuisine that perfectly balances the old with the new, Madrid offers the perfect canvas for our guiding A Sense of Place® philosophy. We look forward to bringing our differentiated approach to ultra-luxury hospitality to Spain with this special hotel."

With a refreshed contemporary sense of style and service that speaks to today's travelers, Rosewood Villa Magna will feature 150 thoughtfully appointed guestrooms and suites, distinct dining experiences and an inspired Sense, A Rosewood Spa.

"The iconic Villa Magna plays an important part in Madrid's history, and as such we are proud to embark on this new journey with our exceptional team at the Villa Magna and together with Rosewood Hotel Group towards enhancing this unique asset that enjoys an irreplaceable location and taking it to the next level of luxury. We are excited to add our third Rosewood property to the RLH portfolio, alongside sister resorts Rosewood Mayakoba in Riviera Maya, Mexico and the upcoming Rosewood Mandarina in Riviera Nayarit, Mexico," said Borja Escalada, CEO of RLH Properties.

Rosewood Villa Magna will add to Rosewood's network of distinctive European properties, which currently includes Rosewood Castiglion del Bosco in Tuscany, Rosewood London and Hôtel de Crillon, A Rosewood Hotel in Paris. Additional properties set to open within the next three years include Rosewood Vienna (2022), Rosewood Munich (2023), Rosewood Venice (2023) and Rosewood Hotel, Grosvenor Square, London (TBD). For more information on Rosewood Villa Magna, please visit rosewoodhotels.com/villamagna.

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Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.