ISM Spa Announces New Openings & Re-Openings in Next Normal

Leading US-Based Spa Management Company Launches World-Class Spas Featuring Customized Wellness Journeys & Detailed Covid-19 Safety Measures

USA, Atlanta, Georgia. September 03, 2020

ISM Spa, the leading women-owned spa management company, is pleased to announce a path to healthy spa operations with re-openings in their current properties as well as new openings in highly desirable markets. New Spa Openings this summer include Poseidon Spa at JW Marriott at Plant Riverside District in Savannah, GA, and Poseidon Spa - Grand Bohemian Charlotte. R+R Wellness at the Grand Hyatt Nashville is scheduled to open October 1.

"Like all spas, we experienced layoffs and closures at the beginning of the outbreak of the pandemic. Once we got the state-mandated go-ahead to re-open, our goal was to continue with our plans for opening our new spas, while getting out current properties and staff up to speed on our new ISM Covid-19 protocols that follow current CDC/WHO guidelines," said Ilana Alberico, CEO and Co-founder of ISM Spa. "We are blessed to work with so many wonderful developers and owners who trust us to operate their spa business."

Certified as a Women's Business Enterprise, ISM Spa has been the recipient of multiple awards including the 2017 ISPA Innovate Award for Leadership. ISM Spas have dominated the Southeast for more than a decade, with the company expanding its presence to the Midwest and West Coast. ISM works with property developers, resorts, day spas and hospital facilities to execute a spa operation that is profitable, sustainable and on-brand. ISM Branded Spa Concepts include Poseidon, Privai Wellness Spas, and R+R Wellness is a new brand concept envisioned by ISM co-founders Alberico and Christina Stratton, Chief Creative Officer.

"Every single design element of R + R Wellness is intentionally inspired for the ultimate sensory experience," said Stratton. "From the moment the guest enters the spa, we engage each of the five senses utilizing natural elements of earth, fire, water, wood, and metal to set the tone for the ultimate relaxation experience. We envelop the senses with aromatherapy personalized for well-being and balance while engaging the mind in our one-of-a-kind guided meditation experience lounges."

ISM Spa Partners summer re-openings include the Spa at Callaway Resort & Gardens, Pine Mountain, GA (July 2), Poseidon Spa - Casa Monica, St. Augustine, FL (July 15), The Spa at The Inn on Biltmore Estate, Asheville, NC (August 1) Poseidon Spa - Grand Bohemian, Asheville, NC (August 1), Poseidon Spa - Mansion on Forsyth Park, Savannah, GA (August 15). Poseidon Spa - Grand Bohemian, Orlando, FL and Cypress Spa - Marriott's Cypress Harbour Resort, Orlando, FL have a scheduled opening of September. Privai Wellness & Spa at Renaissance Orlando at SeaWorld is scheduled to re-open this fall.


/ SLIDES
Tags: #spa #wellness #covid19recovery

About Contento Marketing

About ISM Spa

Media Contact:

Nancy Griffin
Principal
Contento Marketing
T: 415-987-0012
E: nancy@contentomarketing.com
W: http://www.contentomarketing.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.