ISM Spa Releases 2021 Top 10 Spa Technology Trends

Leading Boutique Spa Management Company Identifies Technology Trends Disrupting the Status Quo of the Spa Industry

USA, Atlanta, Georgia. January 21, 2021

Boutique spa management company ISM Spa has released their 2021 Top 10 Spa Technology Trends.

"The time is now for revolutionary technology to lead the way in the spa industry. We are always on the lookout for innovative solutions for all members of the spa value chain - our facility partners, team members, and guests-especially in these challenging times," said Ilana Alberico, co-founder, and CEO of ISM Spa. "At the outbreak of the pandemic, the 20 spas we managed experienced layoffs and closures across the board. By leveraging technology, we were able to quickly welcome guests and therapists back once state-mandates allowed us to safely re-open."

ISM's Top 10 Spa Technology Trends

Trend #1: Software-as-a-service (SaaS): ISM's new SaaS partner Spa Space delivers cost savings and revenue optimization while increasing customer satisfaction.

Trend #2: Contactless Booking: Online and mobile booking allows guests control over their experience from start to finish, in addition to the obvious safety of a touchless experience amid the pandemic.

Trend #3: Dynamic Yield Management: Spa Space's patent-pending algorithm matches not only demand and supply but detailed guest preferences, therapist skills, and preferred location.

Trend #4: Smart Technology as a Recruiting and Retention Tool: Moving to the Spa Space platform increased ISM provider partner satisfaction as they have full control over their schedules-leading to a sense of ownership and empowerment.

Trend #5: CRM for Precision Marketing: The more guests and prospects are segmented based on their similarities, (demographics, psychographics, behavior) the more effective your messaging.

Trend #6: Death of the Static Spa Menu: With Spa Space App, ISM spas eliminated the traditional spa menu and replaced it with customized treatments that meet guests' individual wellness needs.

Trend #7: High-Tech Touchless Treatments: For spa guests who prefer a contactless experience, luxury spas are responding with high-tech touchless treatments, scientifically validated to address common wellness concerns like sleep, stress, pain, and immunity.

Trend #8: Investment in Well-Tech: Wellness technologies have exploded as people become increasingly attuned keeping their bodies and minds healthy. Start-ups in this space raised a record-breaking $1.37 billion in the first three quarters of 2020.

Trend #9: Culture of Care: By harnessing technology, team members are empowered to be experience makers and leaders rather than administrative workers. A culture of care produces happy employees and therefore happy guests.

Trend #10: Technology will Disrupt the Status Quo: "Smart" technologies like artificial intelligence, machine learning, and big data analysis will continue to disrupt traditional ways of delivering spa services. Spa operators will need to change or risk becoming obsolete.

Click here to view the full trend report.


/ SLIDES
Tags: spa, wellness, technology, trends

About ISM Spa

Media Contact:

Pam Bauer
VP of Sales & Marketing
ISM Spa
T: +1 850-443-2453
E: [email protected]
W: http://www.ismspa.com
Read Our Blog: http://ismspa.com/blog/

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in November 2021...

Architecture & Design: Wellness is Key


Like every other facet of hotel operations, architecture and design firms are adapting their work to ensure the safety and well-being of both guests and staff. New ways to bring Wellness into hotel spaces are being explored and these solutions are taking on many forms. Hotel designs are incorporating more open floor plans, open air spaces, high ceilings, outdoor areas and operable walls into their spaces. Guests no longer want to be packed into tight areas. More "biophilic" elements are also being incorporated, offering guests the sense of being outdoors. Another trend is the reimagining of guest rooms to support remote work capabilities. Some hotels are converting empty guest rooms into office spaces, complete with effective lighting and suitable backgrounds for video conferencing. Dedicated Zoom Rooms are also becoming increasingly popular. The main goal is to provide guests with a positive experience in a space that feels safe and comfortable. These are some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.