ISM Spa Promotes Raye Vogler to VP of Operations
Leading boutique management company ISM Spa announced the promotion of Raye Vogler as Vice President of Operations. A seasoned spa operator with 23 years of experience working in luxury resorts, she has been with ISM for two years ago in the role of Regional Spa Manager. In her new position, Vogler will manage re-openings in ISM's current spa properties as well as new openings at several new properties across the US.
"I am so excited to work with ISM's top management to execute our aggressive growth plans," said Vogler. "I love creating memorable experiences for spa guests and mentoring newer managers. Helping people reach their goals has been the most rewarding part of my career."
Born and raised in Grand Rapids, MI, Vogler attended Michigan State University, BA in Hotel/Restaurant Management. It was a natural fit when she "accidentally" entered the spa industry 25 years ago. Her career trajectory into luxury resorts included spa director positions with Interstate Hotels, Lowes Hotels, Auberge Resorts, and Montage International.
"We are thrilled that Raye will be working with us directly to strategically manage our company's growth. Raye is an enthusiastic and forward-thinking industry leader who excels at fostering strong relationships with ISM team members and guests," said Ilana Alberico, CEO and Co-founder of ISM. "As a Certified as a Women's Business Enterprise, ISM's core values includet supporting our women team members on their upward trajectory."
The Universe chose to put Vogler and ISM on the same path. She met ISM's founders Ilana and Christina at the 2018 ISPA conference, and discovered they were in the process of building a new spa in the Savannah area, her hometown.
"There was immediate chemistry and a comfort level that doesn't happen every day. We just clicked," said Vogler. "When I found out that LOVE was ISM's leading value, it was kismet."