Lodgco Hospitality Opens Canopy by Hilton Grand Rapids Downtown

USA, Grand Rapids, Michigan. September 23, 2020

Canopy by Hilton, Hilton's (NYSE: HLT) lifestyle hotel brand, announced the opening of the Canopy by Hilton Grand Rapids Downtown, which is owned and operated by Lodgco Hospitality. This eight-story, 155-room upper upscale property will be the first Canopy to open in Michigan. Located in the heart of downtown Grand Rapids at Studio Park, the property is within walking distance from Grand Rapids' local restaurants and entertainment.

"We are thrilled to open our 23rd Canopy by Hilton property in historic Grand Rapids," said Harald Han, Director of Brand Management, Canopy by Hilton. "Bringing Canopy to Beer City USA has been an absolute delight as the hotel & restaurant are set to become a local staple for residents, and the perfect venue for travelers who want to explore the trend-setting beer, food, art and music scenes."

Locally Inspired Design

"We believe that Canopy adds another dimension to the thriving Grand Rapids market. It was important for us to share the history that our city was built upon through the design of the hotel. The Canopy property's unique artwork and mid-century modern design invite the neighborhood into the hotel and pay homage to the story of Grand Rapids. The food and beverage offerings are also unlike anything Grand Rapids has yet to experience." said Ann Kelly, Lodgco Hospitality CEO.

This Canopy by Hilton is uniquely designed as well as carefully curated to reinforce the history of the city and celebrate its furniture designers both past and present.

Eat. Drink. Smile.

Canopy Grand Rapids offers two restaurants. Portico is where guests can enjoy American fare from its hearthstone oven as well as Madcap coffee with made from scratch pastries. Knoop, Grand Rapids' largest rooftop restaurant, will offer small plates inspired by the Dutch and German heritage of the city. Enjoy their signature pretzels and craft cocktails on the outdoor terrace, while taking in the breathtaking downtown city view.

The hotel's restaurant staff has been trained by Proprietors LLC, the training arm of the renowned Death & Co. bar chain. This partnership allows the hotel to bring this world-class, cocktail-centric beverage program to our guests.

We've Got You Covered

Canopy Grand Rapids Downtown provides an array of amenities to suit guests who are looking to work, explore, and relax. Some include:

  • More than 2,300 square feet of meeting space that can host both corporate meetings and intimate social events. (The "Tulip Room" seats up to 65 and features floor to ceiling windows and state of the art built-in audio visual. The "Teku" room has a built-in Herman Miller boardroom table and stadium seating. These innovative spaces help foster creativity. The event spaces are all named after different styles of beer glasses as a subtle nod to Grand Rapids being voted "Beer City USA."
  • Complimentary Canopy bikes to tour the neighborhood like a local
  • Canopy's signature Transfer Lounge with lockers and private showers for guests who arrive early or need to store luggage after checking out
  • A retail wall that features products from local Artisans such as: Beer City Dog Biscuits, Sister Bee's, Sweet Pea + Me Designs, Tandem for Two and Wax Poetic.

The Neighborhood

"We are thrilled to celebrate the opening of Canopy by Hilton at Studio Park. It perfectly meets our goal of bringing world-class amenities with a local flair to the heart of Grand Rapids," said J.D. Loeks, President of Studio C.

Canopy by Hilton Grand Rapids Downtown is located at 131 Ionia Ave SW and is within walking distance to countless attractions (including Studio Park, the Van Andel Arena and DeVos Place Convention Center), as well as dozens of locals' favorite restaurants. The hotel is thrilled to be part of the Entertainment District — where the city comes to life. The Entertainment District offers the best restaurants, theatres, art, and music the city has to offer.

"We invite the neighborhoods and culture of Grand Rapids into our hotel to give our guests a positively local Grand Rapids experience," said Paige Yasenchak, Chief Enthusiast. "We do this through the design of the hotel, food and beverage outlets; surprising extras like welcome gifts; and our local artesian shop."

As a lifestyle brand that embraces its locale, Canopy by Hilton provides guests with authentic and unique local experiences. Each property is designed as a natural extension of its neighborhood with a connection to local art, food, drink and culture. Hotel Team Members are called Enthusiasts — Canopy's local experts — and connect guests to the best that the neighborhood has to offer.

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Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.