Liz Johnson Appointed Director of Sales & Marketing for Salmon Falls Resort and Edgewater Inn Restaurant & Marina
Liz Johnson has been appointed Director of Sales & Marketing for Salmon Falls Resort, an intimate full-service waterfront resort in Ketchikan, Alaska, and its sister property Edgewater Inn Restaurant & Marina. In her new role, Johnson will be responsible for leading a revenue-driven sales team and overseeing both resorts' advertising, public relations, social media and branding initiatives.
"We are excited to welcome Liz to the Salmon Falls Resort and Edgewater Inn teams," said Matt Herod, General Manager, Salmon Falls Resort. "Her background and expertise in the travel industry, and specifically in Alaskan tourism, will be invaluable as we look ahead to a busy 2021 season with exciting new programming and resort enhancements on the horizon."
Johnson brings more than 12 years of travel industry experience to the duo of Alaskan resorts. Most recently, she served as Interim Director and Tourism Manager for Visit Seattle, establishing and implementing highly visible strategic marketing plans in key European markets in order to increase travel and spending in the destination. Prior to working for Visit Seattle, she served as Account Manager of Global Sales for international airline Icelandair. Johnson's background also includes numerous roles in Alaskan tourism, including sales positions at CIRI Alaska Tourism Corporation and Explore Fairbanks, and she served on the Visit Anchorage Board of Directors. She graduated with a Bachelor of Arts degree from the University of Oregon and continued her business and marketing education at the University of Washington.
Salmon Falls Resort is open seasonally and will re-open for 2021 on May 1. The resort will offer new experiences for next year that will focus on adventure, cultural and culinary themes, honoring the extraordinary setting and heritage of the Alaskan Panhandle. Standout offerings include fishing expeditions to remote locales, flightseeing float plane tours to the Misty Fjords National Monument and guided bear watching throughout the Alaskan rainforest. The resort is offering favorable rates for guests looking to book now for 2021, with all-inclusive room prices starting at $350 per night.
Salmon Falls Resort's sister property, Edgewater Inn Restaurant & Marina, is located 15 minutes away in the downtown Ketchikan area and is open year-round. Rates start at $169 per night. Popular activities for both resorts include hiking, kayaking, bear spotting, rainforest ziplining, whale watching and shopping from local artisans.
Salmon Falls Resort and Edgewater Inn Restaurant & Marina are owned by Caliber and managed by Highgate.
For reservations and more information on Salmon Falls Resort, please call 800-247-9059 or visit www.salmonfallsresort.com. Follow Salmon Falls on Facebook at Facebook.com/SalmonFallsResort and Instagram at @SalmonFallsAK.
For reservations and more information on Edgewater Inn Restaurant & Marina, please call 907-247-2600 or visit www.ketchikanedgewaterinn.com/. Follow Edgewater Inn on Facebook at Facebook.com/KetchikanEdgewaterInn and Instagram at @EdgewaterInnAK.