Duke Hospitality Appoints Carlos Cerda as General Manager of Hotel Melby Opening Q1 2021

USA, Melbourne, Florida. October 07, 2020

Duke Hospitality, a hotel management and development company based in Atlanta, Georgia, announced Carlos Cerda has been seated as the opening General Manager of Hotel Melby, a stylish, 180-key Hilton branded, Tapestry Collection hotel in Downtown Melbourne within walking distance of shopping, dining, and nightlife.

Holding a degree in Hotel Management, Carlos Cerda brings over 20 years of hospitality experience to Hotel Melby with previous Hilton, Marriott, and IHG brand experience and eight years in the Melbourne market. In 2015 Carlos was nominated for the CEO Light and Warmth Award with Hilton Worldwide, and in 2016 and 2017, he was awarded the General Manager of the Year Award and President's Award.

"We are thrilled to welcome Carlos to our team and are confident in his ability to lead Hotel Melby through the remaining opening process and into the future as the premiere place to stay in the Melbourne area," says Delronda Grant, Vice President of Sales and Operations for Duke Hospitality. Carlos is a resident of Melbourne, Florida and is dedicated to ensuring Hotel Melby remains highly committed to its home community, its namesake.

Hotel Melby is being developed by a joint venture encompassing Duke Hospitality, Willow Street Capital, Opterra Capital, The Charre Group, and the LCP Group. Designed by Malcolm Berg's award-winning EoA Group in collaboration with Overcash Demmit Architecture, Hotel Melby is being constructed by Welbro Building Corporation. The landmark hotel continues its exciting progress toward an anticipated first quarter 2021 opening as the beautifully designed hotel becomes more recognizable in Melbourne's cityscape.

With all of its rooms featuring unbeatable water and city views, and its stunning, wrap-around rooftop holding an unbeatable rooftop bar and lounge and nearly 5,000 square feet of meeting space, Hotel Melby is a welcomed addition to the downtown district.

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Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.