Knowland Announces U.S. Meetings and Events Data for November 2020

Leader in Group Hospitality Analytics Sees Meeting Growth Continue to Rise Month Over Month

USA, Rosslyn, Virginia. December 14, 2020

November U.S. monthly meetings and events volume increased 15 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues.

Even with the pause of the Thanksgiving holiday, meetings increased month over month. Meeting volume remains lower than 2019, however, the consistent monthly growth is a positive for the industry.

  • Average attendees decreased - The average number of attendees in November 2020 was 45 compared to 59 in November 2019.
  • Average square footage used decreased - The average space used in November 2020 was 1,786 square feet while meetings in November 2019 averaged 2,100 square feet.
  • Growth was even across all market types - Primary markets grew 15 percent month over month while secondary and tertiary markets grew 15.5 percent. Top growth markets were Fort Worth-Arlington, TX, Pittsburgh, PA and Salt Lake City, UT.
  • Corporate meetings represent the largest meeting segment - Corporate meetings produced most of the activity with 60.4 percent of total meetings for the month.

Growth stabilized across all market types. Despite the holiday week in the U.S., growth was still strong and we expect this trend will continue going into December.

Kristi White, vice president of product management, Knowland, said: "Corporate business remains the driving force behind meetings and events. This is good news for hotels since this business can be influenced by hotel salespeople. Despite the holiday, we continued to see growth in the volume of meetings and although 2019 volumes might still be a ways off, meetings are happening and your sales teams should be hunting for them."


/ SLIDES
Tags: U.S. Meetings, Events data, hotel analytics, hospitality, meetings are happening, accelerate through the curve

About Knowland

Media Contact:

Kim Dearborn
Public Relations Manager
Knowland
T: +1 909-455-4316
E: [email protected]
W: http://www.knowland.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in December 2021...

Hotel Law: The Consequences of Covid-19


As might be expected, the Hotel Law profession is contending with all types of legal issues stemming from the effects of Covid-19. Nearly all hotel employers are being impacted, dealing with issues such as leaves of absence, workers' classification, discrimination disputes, arbitration agreements, and union relations. In addition, some hotels are being obligated to comply with new Covid-19 health and safety laws, pertaining to workplaces that pose a risk of "imminent hazard."  There are also legal issues surrounding workplace Covid testing, and quarantining and isolation requirements. Worker compensation issues are also a concern when employees may have contracted Covid at work. New laws are classifying these illnesses as "occupational injuries" and therefore eligible for benefits. Other non-Covid legal issues that are coming to the forefront  involve an uptick of lawsuits pertaining to the American Disabilities Act and, in some states, there has been an expansion of the Family Leave Act. These are just a few of the subjects that the December issue of the Hotel Business Review will address in the area of Hotel Law.