Aimbridge Hospitality Has Opened the New Doubletree by Hilton Lubbock University Area

The New Property is a Welcome Addition to the Revitalization of the City.

USA, Plano, Texas. January 28, 2021

Aimbridge Hospitality, the leading, global, third-party hotel management company, announces it has opened and is managing the newly built, 140-room DoubleTree by Hilton Lubbock University Area.

"Our team is delighted to open our doors to guests and serve the community in this vital area of Lubbock," said General Manager Matthew Roig. "Lubbock has so much to offer visitors and locals, and our debut, with DoubleTree by Hilton's signature hospitality, adds to the fabric of this vibrant city."

Rob Smith, Aimbridge Hospitality's executive vice president of operations-full service and resorts, added: "Congratulations to our team at the DoubleTree by Hilton Lubbock University Area on the opening. We're delighted to be managing the hotel, leveraging our deep full service vertical expertise and while focusing our capabilities to lead in this market and drive success for ownership."

Located one mile from Texas Tech University and within three miles of the UMC Health System Hospital, the property is near some of Lubbock's best one-of-a-kind museums and attractions. It is within walking distance to the Buddy Holly Performing Arts Center and provides the ideal home base for visits to the American Windmill Museum, Fibermax Center for Discovery, Lubbock Water Rampage, and Joyland Amusement Park.

The property itself boasts more than 3,800 square feet of meeting and event space with a pillar-free ballroom and outdoor veranda. Guests can enjoy using the on-site pool, fitness center, business center, free Wi-Fi and airport shuttle, and rest in one of the property's 140-guest rooms with contemporary décor and hypo-allergenic pillows.

Executive Chef Antonio Pina, a local, highly acclaimed chef, is at the helm in on-site restaurant and bar, Claraboya Scratch Kitchen. The restaurant will serve breakfast, lunch, dinner, and room service with menus highlighting fresh, local West Texas ingredients. There will also be a full bar in the space, providing a warm and timeless atmosphere for guests to relax.

Guests can opt to access their room with Digital Key technology, available through the Hilton Honors mobile app. The hotel is also part of the Hilton CleanStay with Lysol protection program that provides a series of cleaning protocols before, during, and after a stay, along with Hilton EventReady, providing solutions for every step of the event planning process.

The DoubleTree by Hilton Lubbock University Area is located at 505 Avenue Q, Lubbock, Texas 79401. For reservations, please visit https://www.hilton.com/en/hotels/lbbuadt-doubletree-lubbock-university-area/. Follow along on Facebook @Doubletree.Lubbock.


DoubleTree by Hilton Lubbock University Area
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About Aimbridge Hospitality

Media Contact:

Kellie McCrory
Principal
MCA Group
T: +1 216540402
E: kellie@mcaprgroup.com
W: http://www.mcaprgroup.com

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Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.