Peachtree Hotel Management Forms Strategic Partnership With Zenique Hotels

USA, Atlanta, Georgia. February 03, 2021

Officials of Peachtree Hotel Group, one of the nation's fastest growing hotel investment and management platforms, and Zenique Hotels, a family-owned hotel owner, developer and operator based in Calif., announced the two organizations have formed a strategic partnership. Under the terms of the agreement, Peachtree Hospitality Management (PHM), PHG's operational division, will manage Zenique's current portfolio of four hotels. The strategic partnership also makes PHM the operator of all Zenique's future hotels as it continues to grow nationwide.

"We continue to seek best-in-class partners such as Zenique as we embark upon our own aggressive growth plans," said Patrick Short, president, PHM. "PHM is dedicated to growing its third-party management business, and portfolio agreements with owner/developers certainly are attractive to us. Fortunately for this partnership specifically, we enjoy the extra bonus of similar cultures focused on our team members, guests and the communities in which we operate, making the deal that much more seamless. We truly see this as a win-win for everyone involved."

Zenique's current portfolio includes four hotels located throughout California.

- 145-room La Quinta Inn & Suites by Wyndham San Jose Airport: Located at 2585 Seaboard Ave. in San Jose, Calif., the pet-friendly hotel is near Levi's Stadium and offers free shuttle service to San Jose International Airport. Guests amenities include an outdoor pool, fitness center and on-site bar and lounge, BrightSide Bar.

- 127-room Aloft Dublin-Pleasanton: The brand-new hotel is situated at 4075 Grafton St. in Dublin, Calif., near Mount Diablo State Park and the Blackhawk Museum. Guests can enjoy a 24-hour fitness center, 1,200 sq ft of meeting space, scheduled live music at the WXYZ Lounge and delivery service from the robot Botlr! Room amenities voice control lights and thermostats, complementary high-speed Wi-Fi and 55" TVs.

- 95-room Holiday Inn Express & Suites Modesto-Salida: At 4300 Bangs Ave. in Modesto, Calif., off Highway 99, the three-time IHG Quality Excellence Award-winning hotel is between the North Gate entrance to Yosemite National Park and San Francisco. Guest rooms have high-speed Wi-Fi access and 43" HDTVs.

- 67-room Baymont by Wyndham Modesto Salida: Off Highway 99, the hotel is located at 4100 Salida Blvd., near Doctors Medical Center and University of the Pacific. The pet-friendly hotel has an outdoor pool, complimentary Wi-Fi and business center.

"This strategic partnership allows us to grow beyond our historic stomping grounds of California," said Rupesh Patel, president and COO, Zenique. "Peachtree is well respected throughout the industry and has nationwide experience operating numerous brands in multiple segments and markets. Furthermore, their existing relationships with major brands like Hilton, Hyatt, Marriot and IHG will prove invaluable as we continue our aggressive growth strategy. Our ‘ideal' hotel is three-star or higher, limited- and full-service to extended-stay and with 100-plus rooms, all of which are in Peachtree's operational wheelhouse."

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Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.