Aimbridge Hospitality Announces Hiring of Marco Roca, Jr. to Vice President of Development

The Team's Newest Addition Will Support Aimbridge's Thriving Luxury & Resorts Vertical.

USA, Plano, Texas. February 09, 2021

Aimbridge Hospitality, the leading, global, third-party hotel management company, announces Marco Roca, Jr., has joined the company's business development team as Vice President of Development. In this position, he will support the growth of the Luxury & Resorts vertical, focusing on identifying new resort opportunities in North America, Latin America and the Caribbean as well as sourcing opportunities for Aimbridge's lifestyle arm, Evolution Hospitality, in the Eastern United States.

"We're deeply pleased that Marco is joining our team with a focus on expanding our already significant resort presence in North America and the Caribbean," said Greg O'Stean, Chief Development Officer at Aimbridge Hospitality. "With 55 resorts, of which 12 are in the Caribbean, our specialized luxury and resorts vertical experts understand the nuance and complexities of the resort product, and our deep capabilities in this vertical will contribute to our continued positive growth trajectory and owner success."

Roca brings extensive experience to the new role, most recently having held the position of Co-Founder and Chief Investment Officer at Reveille Hospitality. He has previously served as Vice President of Business Development and Corporate Strategy at Trust Hospitality, among other positions at Horwath HTL in Miami and J.P. Morgan in New York City. He has been honored as one of Lifestyle Magazine's "Up & Comers 2020," Hotel Management's "30 Under 30" Winner in 2018, and has been a published author in Hotel Management magazine and Hotel Business. He serves as the co-chairman of the Hospitality & Recreational Development Council at the Urban Land Institute, a board member of the Latino Hotel Association and Routier.io and is a partner and advisor for Revolinks.com.


Marco Roca, Jr.
/ SLIDES

About Aimbridge Hospitality

Media Contact:

Kellie McCrory
Principal
MCA Group
T: +1 216540402
E: [email protected]
W: http://www.mcaprgroup.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.