HRI Lodging Appoints Opening Team for New Dual-Branded Hyatt Place and Hyatt House Tampa

USA, Tampa, Florida. February 23, 2021

HRI Lodging announces the appointment of Patrick J. Sorge as General Manager and Arsen Khodosov as Director of Sales and Marketing for the first dual-branded Hyatt Place and Hyatt House in Tampa, opening early 2021. With over two decades of combined hospitality leadership experience, Sorge and Khodosov will oversee a total of 345 guest rooms, over 3,600 square feet of meeting space, a lobby level bar and breakfast area, state-of-the-art fitness center, a rooftop pool and terrace, and a fully integrated 220-space public parking garage in the heart of downtown Tampa. HRI Lodging, LLC will oversee management of the property.

Patrick Sorge, General Manager, joins HRI Lodging from Hyatt Hotels Corporation where he most recently served as Regional Vice President of Sales and Marketing and Regional Director of Field Marketing, Northeast/Mid-Atlantic for a combined 12 years. Previously, he served as Director of Sales and Marketing at several Hyatt branded properties including the Hyatt Regency Boston, Hyatt Regency Cambridge, Hyatt Regency Pittsburgh International Airport, and Hyatt Regency Buffalo. Sorge brings extensive experience creating opening, sales, marketing and revenue strategies and collaborating with owners, franchisee management companies and internal stakeholders to Hyatt Place and Hyatt House Tampa. Sorge is a graduate of Niagra University and holds a Bachelor of Science degree in Hotel and Restaurant Administration.

Arsen Khodosov, Director of Sales and Marketing, brings over 10 years in the hospitality industry to Hyatt Place and Hyatt House Tampa. Prior to joining HRI Lodging, he served as Task Force Director of Sales with Crescent Hotels & Resorts, working with brands such as Hilton, Marriott and IHG. His previously held positions include Regional Director of Sales and Marketing with Chesapeake Hospitality, Director of Sales and Marketing with Westmont Hospitality Group, and leadership roles with McKibbon Hotel Management. Khodosov graduated from University of Missouri-Columbia where he earned a Bachelor of Science in Hotel and Restaurant Management.

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Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.