Dusit International Signs to Rebrand and Manage 190-Key Dusit Princess Hot Springs Resort Fengshun, Guangdong
Dusit International, one of Thailand's leading hotel and property development companies, represented in China by Dusit Fudu Hotels and Resorts, has signed a management agreement with Fengshun Jindebao Kaiyue International Hot Springs Hotel Co., Ltd., to rebrand and manage its property under the new name of Dusit Princess Hot Springs Resort Fengshun, Guangdong, starting this April.
Located in the heart of Fengshun County in the east of Guangdong Province, Southeast China, the upper midscale resort is set within a new development zone of Meizhou City. The site is approximately 40 minutes by car from Jieyang Chaoshan International Airport. It is also a short drive from popular attractions such as Longgui Waterfall, Jigong Temple, numerous Hakka cultural sights, and the upcoming Jieling Feiquan Scenic Area.
Designed to meet the needs of business and leisure travellers alike, the resort, which first opened in 2014, comprises 190 well-appointed guest rooms and suites, plus an all-day dining restaurant, a grand ballroom, and a hot springs centre with spa.
By uniquely blending Dusit's unique brand of Thai-inspired gracious hospitality with local customs and traditions, the newly rebranded property is set to deliver distinctive stay experiences focused on comfort, convenience and value.
"We are delighted to continue our expansion in China where the hotel situation is positive with a strong domestic market," said Mr Lim Boon Kwee, Chief Operating Officer, Dusit International. "With its great location, modern facilities, and impressive hot springs experience, Dusit Princess Hot Springs Resort Fengshun, Guangdong, has all the ingredients in place to meet the needs of business and leisure travellers alike. The property is the perfect vehicle for our Dusit Princess brand, and we look forward to making it a resounding success."
Mr Qiu Shao Wu, Legal Representative of Fengshun Jindebao Kaiyue International Hot Springs Hotel Co., Ltd., said, "By bringing Dusit's unique brand of Thai-inspired gracious hospitality to Fengshun, our rebranded property will set new benchmarks for service, quality and excellence in the local market. We are confident it will quickly become a leader in its respective segment."
Dusit's portfolio now includes 340 properties operating under six brands across 15 countries. In China, the company currently operates 10 hotels and has over 20 properties confirmed in the pipeline. Three of these are slated to open this year, including Dusit Devarana Hot Springs Resort Wanfo Lake, Anhui; Dusit Princess Fuzhou, Fujian; and Dusit Princess Residences Ganzhou, Jiangxi.
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