Prism Hotels & Resorts' New Team Members Bring Experience, Expertise

Company Continues to Shine Amid the Pandemic, Onboarding New Personnel Across Several Departments Highlighting the Company's Growth and the Prism Difference

USA, Dallas, Texas. May 18, 2021

During a time of hospitality industry crisis, Prism Hotels & Resorts, an award-winning, full service hotel management, investment and advisory services company, has achieved over 20% revpar market penetration growth and improved bottom-line results for its hotel owners. The company has announced six new additions to their corporate team who will be supporting the company's portfolio across several departments including sales & marketing, accounting and operations. The announcement was made by Steve Van, President & CEO of Prism Hotels & Resorts.

"Our team has delivered in an incredible way during the past year and beaten their competitors in the local markets," said Van. "And now our new chapter is here. We're excited to welcome the newest members of our team and work together to help our owners achieve their goals."

Harvey Acevedo has joined Prism as Project Manager. Acevedo brings nearly 20 years of project management experience to the team. Throughout his career, Harvey has been involved in the design, construction, and development of several upscale select and full-service hospitality brands throughout the U.S., Mexico and Central America.

On Prism's operations team, Letitia Warner has been promoted to the position of Corporate Director of Legal Administration. Warner brings vast experience in this discipline from her previous role as Manager of Legal Administration at Prism. Additionally, Sharee Jenkins will be joining the operations team as Corporate Administrative Assistant. Jenkins has over 10 years of experience in highly productive, enthusiastic workplaces using customer service skills to provide top of the line training and customer service to top-tier organizations.

On the sales and marketing side, the company welcomes new Regional Director of Sales, Erin Cook who will oversee sales and marketing operations of 11 full-service hotels and resorts throughout the United States. Cook comes to Prism with over 13 years of hospitality sales and leadership experience in diverse markets and projects, including resorts, city-center and convention hotels, developing and implementing strategies to drive revenue.

To further help support Prism's accounting team, both Danielle Halliburton and Roisha Hemphill have been hired as Senior Property Accountants. Halliburton previously worked for Aimbridge Hospitality as a staff accountant for 3 years. Before becoming a part of the Prism team, Hemphill was as Accounting Manager for 2 years at the Westin and Sheraton Stonebriar.

Prism's success in a troubling year has allowed them to expand their talented team of passionate hospitality professionals. The Prism Difference is at work every day as the team works together to provide exceptional service and results for owners. For more information, please visit www.prismhotels.com.


Tags: prism hotels, prism hotels & resorts

About Prism Hotels and Resorts

Media Contact:

Andrea Trapani
Managing Partner
Identity Public Relations
T: +1 248-258-2333
E: atrapani@identitypr.com
W: http://www.identitypr.com

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Coming up in October 2021...

Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.